This Crisis Media Training workshop focuses on the need for successful interaction with the media. After completing our training, your employees will have the skills necessary to confidently and correctly manage media contacts.
We pride ourselves on offering fully customized media training workshops depending on your industry.Tips For Developing A Successful Emergency/Crisis Management Program
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A Crisis can happen to any organization, at any time. We specialize in preparing people to manage a crisis while communicating effectively with the media. For more information please call or email us.
To: James A. Baker, Houston Texas
Your crisis media communications training was the highlight of our visit to the US. We gained more from your intense and uncomfortable Media Training Workshop than any other of the events that were
scheduled for us. Congratulations for a job very well done. Your group
has been chosen to conduct the training for the
remainder of our market staff and they are now scheduled for the training with you throughout 2010. Please see the attached confirmed contract.
Dr. Loretta Given,
London Stock Market
103 Borough Road, London
SE1 0AA
United Kingdom
"Your Customized coaching
sessions really work"
Peter Laband
Occidental Chemical
Company
Houston, Texas
How successfully you handle your relations with the media may make the difference between a major "public relations disaster" and enhancing both your company's image and your career. There is a "wrong" way and a "right" way to handle relations with the media. Consider for a moment the Exxon Valdez and Johnson & Johnson Tylenol event.
In 1982, when it was discovered that some Tylenol capsules had been tampered with and were contaminated with cyanide, Johnson & Johnson’s CEO James Burke took immediate action. He was open, candid and honest. As a result, he was able to get the press on his side during the crisis. There was little damage to the company's reputation.
On the other hand, Exxon's Lawrence Rawl "stonewalled" journalists after the Valdez oil spill. He visited the accident scene, but his TV appearance in New York gave the impression that he didn't think the problem was serious. What if he had been taped on location with an oil-stained shirt, filthy pants and boots vs. his clean studio presence in a sparkling white shirt, etc…?
The outcomes for the two companies were totally different. Johnson & Johnson quickly recovered from the problem. Today, Exxon is still having to deal with the fallout.
"I want to thank you very much for the wonderful experience and knowledge I gained from attending the Crisis Media Training Course. The encounters during the simulated news media press conferences in your studio was very realistic. There can be no doubt that the hostile questions, bright lights, and TV cameras represent the real world of dealing with the press."
Ned Van Maanen,
Ph.D. Executive Director
Crime Stoppers
Houston, Texas
Telephone Communications Seminar
We offer a half day seminar for employees who regularly, or as a back up, handle incoming telephone calls during a crisis or an emergency situation.
Emergency Response Drills
We can help your organization rehearse your crisis plans and help train your crisis management team. This realistic simulation will prepare your staff for aggressive reporters, and difficult to manage emergency situations.