Crisis Media Training and
Communication Institute
A Crisis can happen to any
organization, at any time. We specialize in preparing people
to manage a crisis while communicating effectively with
the media. For more information please call or email us.
We guarantee you that your
media Communications will be as powerful
As your ideas. With our Expert Communication Skill Training
you and your organization will reach the highest level of
confidence, ability, and positive results. Our team of
highly recognized reporters brings Media Training expertise
to bear and we will coach you to the heights of media
Interview success. We include Speech Training which prepares
you and your team for newfound Effectiveness as a speaker.
Our Crisis Communications Training prepares
You for the most stressful situations. What do our customers
say?
"Your Customized coaching
sessions really work"
Peter Laband, Occidental Chemical Company, Houston, Texas
How successfully you handle your
relations with the media may make the difference between a major
"public relations disaster" and enhancing both your company's
image and your career. There is a "wrong" way and a "right" way
to handle relations with the media. Consider for a moment the
Exxon Valdez and Johnson & Johnson Tylenol event.
In 1982, when it was
discovered that some Tylenol capsules had been tampered with
and were contaminated with cyanide, Johnson & Johnson’s
CEO James Burke took immediate action. He was open, candid and
honest. As a result, he was able to get the press on his side
during the crisis. There was little damage to the company's
reputation.
On the other hand, Exxon's
Lawrence Rawl "stonewalled" journalists after the
Valdez oil spill. He visited the accident scene, but his TV
appearance in New York gave the impression that he didn't
think the problem was serious. What if he had been taped on
location with an oil-stained shirt, filthy pants and boots vs.
his clean studio presence in a sparkling white shirt, etc…?
The outcomes for the two
companies were totally different. Johnson & Johnson quickly
recovered from the problem. Today, Exxon is still having to
deal with the fallout.
Telephone Communications
Seminar
We offer a half day seminar for employees who regularly, or as
a back up, handle incoming telephone calls during a crisis or
an emergency situation.
Emergency Response Drills
We can help your organization rehearse your crisis plans and
help train your crisis management team. This realistic
simulation will prepare your staff for aggressive reporters,
and difficult to manage emergency situations.
This Crisis
Media Training workshop focuses on the need for successful
interaction with the media. It’s a hands-on workshop, with
extensive use of videotape feedback, giving participants the
tools necessary to work with the media during a crisis. After
completing training, your employees will have the skills
necessary to confidently and correctly manage media contacts.
This workshop is highly participatory,
personalized and limited to no more than 12 people per
session. Highlights of our one-day program include:
