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Crisis Training Seminars
A Crisis can happen to any
organization, at any time. We specialize in preparing people
to manage a crisis while communicating effectively with the media. For more information please call or email us.
Chances are
incredibly high that
your company is going to
experience a crisis of
some kind in the next 5
years. It's how you
handle that crisis with
the media which will
likely determine whether
that crisis builds or
seriously damages your
company.
That's why it is vital
that you develop a
crisis communications
and management plan that
prepares you in advance
for this eventuality.
In preparing this plan,
keep in mind that this
crisis may allow you to
continue business as
normal, or it may result
in a situation where you
aren't able to get
access to the tools you
normally use to do your
job (natural disaster,
lockout, etc.) so your
crisis communications
kit needs to provide the
capability for you to
provide the appearance
of normality even in the
most abnormal
situations.
Thus it's important for
your crisis
communications kit to
not only be duplicated
in some offsite
location, but to also
include information,
disks, graphics,
computer files, photos,
etc. that are normally
readily at your
fingertips in your
office.
Here's a starter list of
seven items that should
be included in any
crisis communications
kit:
1. A list of the members
of the crisis management
team, which should
include, at minimum, the
CEO, a trusted
assistant/top manager
from the CEO's office,
heads of each
department, public
relations and marketing
team members, legal and
security.
In case of actual
crisis, this team will
be focused down to the
group applicable to that
specific crisis.
2. Contact information
for key officers, crisis
management spokespeople,
and crisis management
team member’s
Including Company and
personal phone numbers,
email addresses, cell
numbers, pagers, faxes,
instant message handles,
addresses, even spouse's
cell numbers.
3. Fact sheets on the
company, each division,
each physical location,
and each product
offered.
These should be in
camera-ready condition,
plus available on a disk
in a generally-accepted
word processor format
(Microsoft Word) so they
can be revised and
printed out if necessary
on a computer external
to your facilities.
Photos should also be
included.
4. Profiles and
biographies for each key
manager in your company,
again in camera-ready
condition and on disk.
5. Copies of your
company, division and
product logos, your
press release format and
the scanned in signature
of your CEO on disk in a
format that works on
your internal word
processing program plus
one in Microsoft Word in
case you have to work on
a computer that isn't
tied to your network.
6. Pre-written scripts
answering key questions
that you have generated
through your crisis
scenario analysis.
Included in these
scripts should be the
words you use to say "we
don't have that
information yet, but
will let you know as
soon as it becomes
available."
7. Contact information
for each of your key
media contacts both
locally, nationally, and
if appropriate, key
financial press and
analysts. Contact
information for your
appropriate political,
regulatory, and union
leaders should also be
included. Don't be
afraid to go overboard
here - if you have a
large chemical release,
your CEO will probably
want to call not only
the Mayor, but the
Governor and
congressional
representatives as soon
as possible.
We strongly recommend
that you assemble this
kit shortly. They'll be
one of the best
insurance policies that
you can have on hand
once a crisis begins.
For more information on
crisis management and
communications, we
recommend that you check
out
Source: Angie
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