This Crisis Media Training workshop focuses on the need for successful interaction with the media. After completing our training, your employees will have the skills necessary to confidently and correctly manage media contacts.
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Crisis Training Seminars
A Crisis can happen to any
organization, at any time. We specialize in preparing people
to manage a crisis while communicating effectively with the media. For more information please call or email us.
Are You A Planner
Or A Crisis Management
Expert?
One of the biggest
shortcomings of many
managers and business
owners is the lack of
ability, willingness or
time required to crisis
management. Crisis
management planning
involves a variety of
issues, steps, agendas,
requirements and time.
In the long run, my
experience tells me that
managers who spend
adequate quality time
planning an activity,
project, strategy,
campaign or any business
event will save money,
time, and energy and
will contribute greatly
to their bottom line,
competitive position and
overall reputation and
success.
Where are some of the
areas where
managers/business
owners/executives should
spend their time crisis
management planning?
Here are a few to get
you started if you are
new to this crisis
management planning
activity. If you are not
new but fail to spend
the time you know you
should, why not read the
list anyway? What have
you got to lose?
Please keep in mind that
there always seems to be
enough time and money to
fix things, make them
better or improve them,
but never time or money
enough to do them right
the first time.
Why don't
managers/business
owners/executives crisis
management?
1. They don't know how.
2. They do not like the
idea of accountability.
3. They say they are too
busy doing - something -
that was not previously
crisis management
planned.
4. They don't know what
to crisis management (a
constant crisis
management mode).
5. They delegate it to
someone else (who
usually has the same
list going for them).
6. Their idea of crisis
management planning is a
short meeting/discussion
in the hallway on the
way to the bathroom.
The benefits of crisis
management planning:
1. Save money.
2. Save time.
3. Save energy.
4. Save resources.
5. Save people.
6. Reduce stress.
7. Get more done.
8. Reduce down time /
loss.
9. Improve
employee/organization
productivity.
10. Increase sales.
11. Improve market
share.
12. Less vulnerability
to the: competition,
shifts in the economy,
consumer attitude
changes.
Six easy crisis
management planning
steps:
1. Set aside a regular
time to crisis
management: once a day,
week, month, year, etc.
and let nothing
interfere with this
business activity.
2. Set an amount of time
that you will devote to
each crisis management
planning session: 10
minutes once a day. An
hour once a week. A day
once a month - and so
on.
3. Set up an agenda or
list of outcomes you
want from your crisis
management planning
session: i.e.: accurate
budget, new employee
profile, marketing
strategy for a new
product, or a list of
what you want to
accomplish today, next
corporate meeting
agenda.
4. Have the necessary
resources available
during your crisis
management planning
session to complete your
crisis management:
people, information,
money, time, misc.
resources.
5. Resist the tendency
to let anything
interrupt your ability
to end your crisis
management planning
session without the
success you set as your
objective.
6. Include a follow-up
crisis management with
each crisis management
(to make sure you
integrate/apply what you
did during your crisis
management planning
session) - even for your
list of what you will do
today - to ensure that
you put accountability
or some inspection
device in place.
Source:
Tim Connor
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