This Crisis Media Training workshop focuses on the need for successful interaction with the media. After completing our training, your employees will have the skills necessary to confidently and correctly manage media contacts.
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Crisis Training Training
A Crisis can happen to any
organization, at any time. We specialize in preparing people
to manage a crisis while communicating effectively with
the media. For more information please call or email us.
When a scandal or corporate crisis communicates with all its fury, it is very difficult if not impossible to have absolute control of the news being published in the media. Therefore the most effective way of handling a crisis is to avoid having a crisis completely.
Yellow rumor, bad intention, sensationalism and news features are remote news coverage in such situations.
It has moments in volatile sectors such as mining companies. It is an object that has to carry out its work in holding the face of several challenges to established interest groups.
How can one control the news of an accidental spill of toxic chemicals in a dam? How can a company manage the media in a press release like this? and moreover who will look first for the journalists to request information, a mining company or environmental groups.
It is difficult to control media in a situation like this or a similar one, if not taken preventive measures and crisis management planned well in advance.
Recall that a crisis communication strategy will be successful only if it is based on realities. So an organization has to work with the truth, know how to present the crisis management plan to where it does not affect or increase the negative positioned adjectives.
The relationship with the representatives of the media must be
permanent and much more
from us the nature of
their work-latent risks
that could lead to a
contingency, in a crisis
management
communications
situation.
For a company that
manufactures chemicals,
the possibility of a
spill or an explosion is
latent, a bank could get
into a situation of
liquidity and not
necessarily lead to
bankruptcy, a rumor and
poor management in the
media may produce a
massive retreat, that
will lead to a collapse
of the government
institution that manages
a large budget and
political conflicts may
have to be a victim of a
campaign of accusations
of corruption cases, a
company with a poor
working relationship may
have many internal
problems.
All this must be
regarded as latent risks
to which we must
anticipate and be ready
with the crisis
management plan.
In a company with latent
risks, producing a
crisis management manual
becomes vital. This
crisis management manual
will be in thorough
detail, and the crisis
management spokesperson
will communicate to
journalists to offset
any imbalance
information.
Every company should
know in advance the
risks they are submitted
to in future. A company
might be surprised by a
media attack that
damages their image and
should review the
activities of its Public
Relations Department,
they should be prepared
and be warned and react
with the crisis
management plan to
anything that happens.
In conclusion: We have
to balance real-time
negative news and we
must strengthen the
positive news with
crisis management,
trying to set the agenda
on issues of public
debate.
Source: Ethan Hill
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