This Crisis Media Training workshop focuses on the need for successful interaction with the media. After completing our training, your employees will have the skills necessary to confidently and correctly manage media contacts.
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Crisis Training Classes
A Crisis can happen to any
organization, at any time. We specialize in preparing people
to manage a crisis while communicating effectively with
the media. For more information please call or email us.
Here are three ways that
you can create the right
impression and avoid
some of the more obvious
traps.
Crisis Communications
Tip #1) Casual style =
casual response: if
you're the face of the
organization charged
with dealing with a
major incident you need
to look like you're on
top of it. However
unfair it may be,
research shows that when
the public views a media
crisis communications
spokesperson they take
cues from their physical
appearance and what they
are wearing. A smart,
well-presented
individual benefits from
immediate credibility
and a feeling of
professionalism.
Conversely, casual
clothing or a disheveled
appearance indicates the
person is disorganized
and not in control of
the situation. If this
is further exacerbated
by a casual style of
communication, the
problem is made even
worse.
Crisis Communications
Tip #2) Body language
reinforces - or detracts
from - the message: body
language matters as much
as the words coming out
of your mouth. A
defensive or arrogant
posture will be noticed
by TV viewers whereas
spokespeople who employ
empathetic and
appropriate body
language succeed in
communicating much more
effectively. Those who
are totally immobile
lose the attention of
viewers, whilst jerky or
hesitant body language
serves only to distract
from the content of what
is being said.
Crisis Communications
Tip #3) The interview
environment talks to the
viewer - you might be
surprised to hear that
where you are
interviewed has a large
effect on the
perceptions of those
receiving the message. A
very staid setting with
a podium, or a room with
people rushing around
behind you, imply to the
public that this must be
a very serious
situation, a major
crisis in fact. A
relevant backdrop - a
laboratory for a
scientist for example -
adds further subliminal
credibility to the
crisis communications
spokesperson and means
the public are more
likely to trust them.
Being seen at the site
of the crisis
communications empathy
and control, and
positions you as part of
the communications
solution, rather than
part of the problem.
It's easy to
under-estimate the power
of an image in crisis
communication. The right
content is of course
vital, but it will not
work without the support
of the right visual cues
as well.
Source:
Jonathan Hemus
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