This Crisis Media Training workshop focuses on the need for successful interaction with the media. After completing our training, your employees will have the skills necessary to confidently and correctly manage media contacts.
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Crisis Training Training
A Crisis can happen to any
organization, at any time. We specialize in preparing people
to manage a crisis while communicating effectively with
the media. For more information please call or email us.
The Register-Guard (Eugene, Ore.) had a story recently on the front page of the business section screamed the headline, "Violations Briefly Close BowTech." Yikes! Any disruption of normal business operations is considered a crisis. So, this, my friends, was definitely a crisis. Apparently BowTech had some major building and fire code violations to correct to ensure the health and safety of employees. The facility was shut for an entire business day. The problem with this article wasn't the violations, per se. While BowTech likely should've been more vigilant about its facility, the major problem from my perspective was the clear lack of crisis communication planning the company had in place.
BowTech executive John Strasheim could not be reached for comment Friday.
Double yikes! Rather than having a crisis communications plan in place, BowTech allowed the media to tell its story without even a written statement. While slightly better than an actual quote of "no comment," not able to be reached is deadly. Its likely John was very busy trying to correct the violations, but rather than appear diligent for ignoring the media in favor of business operations, the company appears disorganized, possibly unrepentant and even negligent.
Interruptions in business operations are inevitable. So what do you do?
Have a crisis communications plan. Spend the time, money and energy to have someone internal or a consultant conduct a vulnerability audit, develop a plan and practice it. A crisis doesn't mean injury or fatality. BowTech lost time and money because of the shutdown - ask any businessperson if lost revenue is a crisis.
Get crisis communications/media training. With good crisis communications /media training, your executives will understand the principles of crisis communications; your organization's key crisis communications messages and how to respond to media questions. Strong crisis communications training will give your executive team the crisis communications skills to be able to handle questions on just about anything (and having a consultant on call to coach in a pinch isn't a bad idea).
Build relationships with key media. Remember that public relations include building relationships with your community and good media relations includes local reporters, editors and producers not just your trade and niche media. Whether or not you do business in your community, when a crisis happens, your local media will be an important channel for communicating to your community.
Of course we'd be happy to answer questions or talk crisis.
Source: Kelli Matthews link