This Crisis Media Training workshop focuses on the need for successful interaction with the media. After completing our training, your employees will have the skills necessary to confidently and correctly manage media contacts.
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Crisis Training Courses
A Crisis can happen to any
organization, at any time. We specialize in preparing people
to manage a crisis while communicating effectively with
the media. For more information please call or email us.
When faced with an incident or crisis that can damage your reputation then it's easy to get swept up in what is happening. Ideally, you will have a crisis management plan in place to help support you in making the right decisions in the right order. Whether you have a crisis management plan or not tackling a crisis can be nerve-wracking and stressful. That's why it's even more important to stay level-headed and avoid common mistakes, such as:
Failing to check the facts.
Effective crisis handling relies on gathering the facts and being absolutely clear about what has happened and the chronology of events. You can't pull together any of your communications materials until you have the definitive story of what has happened.
Not defining roles and responsibilities.
Depending on your type of organization, and the specific incident, you will need to involve a range of people in helping to handle the crisis. You can pre-define roles and responsibilities before an incident hits and this can be very helpful when swift action is needed and you are under pressure.
Failing to make a crisis management plan.
It's important to research and crisis management plan for possible scenarios. You can't crisis management plan for every eventuality but there are some basic steps you can put in place. It would not be unlikely, for example, to need press conference facilities should an incident happen. You could, therefore, research facilities available in advance on a 'just in case' basis. In addition, crisis management planning in advance what you might need to set up an 'emergency' room is useful.
These are just a number of aspects you need to consider - you certainly won't have much time to consider them when a crisis is actually upon you. When an incident happens you need to be focused on dealing with that rather than sorting out things that could have been done in advance.
Crisis handling requires a calm head but that is only possible if you have thought, in advance, about how you can be as effective as possible should something happen. That requires devising and testing a crisis handling crisis management plan and ensuring that everyone is clear about their respective roles and responsibilities. Getting that crisis management plan right is crucial.
Source: Debbie Leven link