This Crisis Media Training workshop focuses on the need for successful interaction with the media. After completing our training, your employees will have the skills necessary to confidently and correctly manage media contacts.
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Crisis Training Workshops
A Crisis can happen to any
organization, at any time. We specialize in preparing people
to manage a crisis while communicating effectively with the media. For more information please call or email us.
When a company
is a victim of a smear
campaign in the media,
the reaction of some
officials is too
emotional and sometimes
filled with anger, which
leads to mistakes and
officials may say things
that may hurt rather
than helping and
aggravating the already
difficult situation.
This is when we read in
newspapers that a
company is suddenly sued
by journalists or media
managers. Handling of
this crisis is useless
because it wastes
valuable resources in
activities that do
nothing to help protect
the corporate image
which has been damaged.
When emotion prevails
over the crisis
management strategic
vision, that is when we
start making mistakes
and without realizing it
suddenly we find
officials making
statements to the press
on the issues of the
opponents: From this
moment one is setting
the agenda and must have
lost control of the
themes of public debate
and not get carried away
by emotions.
It is not recommended
that the Crisis
Management Committee is
led by highly emotional
people who confuse
aggression with
effective action. These
people cannot act as
crisis management
spokespersons for it is
easy to lose control and
make mistakes at every
turn.
It has been repeated
many times in history
aggressive managers or
directors conducted a
series of bold moves
that gave them a
reaction and apparently
great power and control
over their adversaries.
But this is temporary
because of the
thoughtless act and
strong emotion of the
enemies. Being
permanently reactive,
makes a company and its
officials exhausted
until they can no longer
continue irretrievably.
Instead of getting
carried away by
emotions, the company
should hire an expert in
crisis management to
design and implement a
crisis management
communication strategy
with a direction and
heading with respect.
A crisis management
communication strategy
based on clear
objectives or
positioning is not based
on emotions of anger or
impulse by your manager
or director, who may
have better results in
resolving the crisis
which is well underway.
In a crisis management
situation, where the
company has to act
immediately, strategic
crisis management
thinking must prevail
even over reason and
emotion to take power.
The essence of power is
the ability to maintain
the initiative, to make
others react to our
actions and to ensure
that opponents are
always on the defensive.
This will enable us to
always drive the agenda,
thus having the power
and control over issues
of public debate.
In conclusion: The
crisis management must
be more strategic than
emotional, just as we
must be proactive rather
than reactive.
Source: Ethan Hill
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