This Crisis Media Training workshop focuses on the need for successful interaction with the media. After completing our training, your employees will have the skills necessary to confidently and correctly manage media contacts.
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Crisis Training Training
A Crisis can happen to any
organization, at any time. We specialize in preparing people
to manage a crisis while communicating effectively with
the media. For more information please call or email us.
Do you have a
crisis management or
crisis communications
plan for your business
or organization? Do you
believe your business or
organization is too
small to need a crisis
communications plan? Or
do you believe that
crises only happen to
others?
If you are like the
majority of businesses
and organizations today,
especially small to
medium sized ones, you
answered NO to the first
question and probably
YES to the second
question. And I hope you
answered NO to the third
question.
Well, I cannot emphasize
too strongly that no
matter how big or small
you are, every
organization should have
a crisis management and
crisis management
communications plan.
If you read the
newspapers or watch the
news on TV or hear the
news on the radio, you
know that crises happen
every day. No person or
organization is immune
from crises. Think about
such recent crises as
fires, bank robberies,
corporate scandals,
sexual harassment,
product recalls, death
of top executives,
closing a facility, etc.
So what should you do?
The answer: develop a
crisis management plan
in 2 parts. The first
part is the crisis
management plan (how
your company or
organization will deal
with the crisis at hand
to minimize negative
impacts). The second
part is the crisis
management
communications plan (how
you will communicate
with the media and the
public about the
crisis).
Too many companies
prepare one without the
other. Both are
critically important.
Your goal needs to be
that most crises will
never get reported in
the media because you
handled the situation
skillfully enough that
it never became visible
to the media. And the
development and
implementation of a good
crisis management
communications plan will
help make sure of that.
Some great tips and
techniques for your
crisis management
program can be found on
the Public Relations
Society of America
website. General
principles that can
positively affect your
actions and
communication in a
crisis situation.
Crisis management
planning can help you
deal effectively with
those unexpected
disasters, emergencies
or other unusual events
that may cause
unfavorable publicity
for your organization.
Before the crisis,
successful communication
will depend, in large
part, on the
preparations you make
long before the
emergency occurs.
During the crisis, your
focus is to deal with
the situation, gather
accurate information and
communicate quickly.
Reporters provide few
surprises in a crisis
situation.
Your crisis management
spokesperson should be
forthright in dealing
with media questions.
There are, however, some
questions he or she
simply cannot and should
not answer.
Your crisis management
spokesperson should not
respond to media
questions with "no
comment" because this
answer can imply a lack
of cooperation, an
attempt to hide
something or a lack of
concern. There are more
appropriate responses
when he or she either
doesn't have one or is
not at liberty to give
certain information
after the crisis.
Source: J. Glenn
Ebersole, Jr.
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