This Crisis Media Training workshop focuses on the need for successful interaction with the media. After completing our training, your employees will have the skills necessary to confidently and correctly manage media contacts.
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Crisis Training Workshops
A Crisis can happen to any
organization, at any time. We specialize in preparing people
to manage a crisis while communicating effectively with the media. For more information please call or email us.
Crisis management
communications is part
art, part science. Some
crisis management
communications is simply
having in place
corporate spokespersons
with an instinct for
saying the right thing
in the right way to the
right people at the
right time.
But crisis management
instincts must be honed.
In fact, it’s the really
brilliant communicators
who should be the first
persons trained when a
crisis occurs. Smart
crisis management
communications never
takes anything for
granted, not even in the
presence of genius.
The science of crisis
management
communications takes the
art of crisis management
communications to a next
level. Crisis management
communications
institutionalizes best
practices. It readies
best practices for
implementation and
refines each one to fit
the circumstance.
For example, the
corporate apology may be
a best practice in
crisis management
communications – but in
what circumstances?
After what other
alternatives have been
exhausted? How should
the apology be
delivered? What are the
dangers of saying too
little? What are the
dangers of saying too
much?
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