This Crisis Media Training workshop focuses on the need for successful interaction with the media. After completing our training, your employees will have the skills necessary to confidently and correctly manage media contacts.
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Crisis Training Seminars
A Crisis can happen to any
organization, at any time. We specialize in preparing people
to manage a crisis while communicating effectively with the media. For more information please call or email us.
Crisis Management
- Some Lessons From the
Recent Crisis
Many blame certain
companies for
insufficient crisis
management. But is that
reasonable? How many of
us have experienced
crises like these and
would they have done
better. I remember the
words of an ex-CEO; we
are facing a complete
meltdown of the
financial system.
Clients and readers are
not served by these
statements. Yet if
management saw these
problems shouldn't they
have consulted other
institutions? That is
either not without risk;
a rumor easily enters
the market. Then do not
underestimate the role
of hedge funds, they
target "preys" and have
strong funds...
Although, not any more
it seems.
A basic mistake of all
times seems to be too
much optimism when doing
an acquisition. But
information crisis
management and crisis
communication is also an
area.
Some manager must have
worked very hard. Like
engineers solving the
financial problems in
their company. But does
the CEO tell people
about it? Financial
engineering requires
more and more crisis
communication about what
is going on. Getting bad
news out soon
(Time-to-market) and not
letting people make up
their own story
("something must be
really bad").
Communicating a
"possible meltdown"
doesn't serve clients.
That is more the role
for the media to get in
some sensation. The
basic crisis management
premise: get out the bad
news, before others
will.
Another mistake is
informing clients by
setting up websites,
when the market is
screaming for action.
The main problem with
this is that timing
makes the action
worthless (it comes too
late), but the main
question is: does crisis
management information
ease emotion?
When the first problem
of information crisis
management is not done
properly, the problem
escalates to a next
level of emotion. At
such a stage, responding
with information is like
quenching a fire with
wind. It doesn't help
any more. This is a
lesson Edward de Bono
taught management
trainees with his
thinking hats. Red
versus White - Very
basic.
Yet some humility can't
be left out here. Again,
who has dealt with these
crisis management
situations before?
Probably not many. In
such crisis management
moment you are on your
own, you cannot call
another company /
external advisor and
ask, "tell me, how did
you solve your problem
when your product was
thought to be infected
with a virus." Today’s'
events and their
solutions can only be
used as tomorrows'
jurisprudence.
Source:
Hans Bool
link