This Crisis Media Training workshop focuses on the need for successful interaction with the media. After completing our training, your employees will have the skills necessary to confidently and correctly manage media contacts.
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Crisis Training Seminars
A Crisis can happen to any
organization, at any time. We specialize in preparing people
to manage a crisis while communicating effectively with the media. For more information please call or email us.
So what crisis
management plans do you
need to put in place
before a crisis hits
your business?
You must implement a
crisis management system
or policy that will
allow you to deal
effectively and
professionally with any
situation.
It's simply a matter of
being as prepared as
possible in times of a
crisis.
One of the first things
you need to do is to set
up a crisis management
team.
Developing a Crisis
Management Team can, in
itself, be a
team-building
experience.
While all crises are
different, the roles and
operational decisions,
and responsibilities of
crisis management team
members follow a similar
path. The common goal is
to minimize the damage
from the crisis and make
sure the whole operation
from start to finish is
run as smoothly and
professionally as
possible.
The Crisis Management
Team has a number of key
people within it who
perform specific tasks
when a business is hit
by a crisis:
Crisis Management Team
manager
They co ordinate the
team.
Media manager
All information flows in
from the media and out
to the media through
this person.
Crisis management
spokesperson
The official media
crisis management
spokesperson who has the
responsibility of
fronting the media.
Crisis Management PR
adviser
Deals with and advises
on how to handle the
media.
Legal adviser
Advises on all legal
implications.
Media monitor
This person monitors and
tracks all media stories
during crisis.
Operations manager
A key person for making
sure all of the
operational issues are
in order.
Finance and
Administration
Deploys resources and
administration support.
This is your premiership
crisis management team.
During a crisis it must
perform at its optimum
and that can be the
difference between
winning and losing.
Source: Mark Aiston
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