This Crisis Media Training workshop focuses on the need for successful interaction with the media. After completing our training, your employees will have the skills necessary to confidently and correctly manage media contacts.
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Crisis Training Seminars
A Crisis can happen to any
organization, at any time. We specialize in preparing people
to manage a crisis while communicating effectively with the media. For more information please call or email us.
In managing a
crisis press, the
conference does not end
with the act itself. On
the contrary, some tasks
are essential later on.
First, we need to
develop an outline of
the operations to send
it via fax or e-mail
urgently to those
journalists who did not
attend the press
conference and requested
us for it.
Also send it to those
who have a special
interest in the company,
and it should also be
disseminated among
senior staff.
It is essential in
crisis management
monitoring, first in
broadcast media and the
next day in the writings
of the impact of
information from the
press conference.
This is where the
monitoring of important
news is really
essential. It has become
a staple of public
relations in crisis
management as it serves
as a benchmark for
measuring and assessing
the impact of the
publication of news in
the media selected for
this purpose.
The news monitoring will
allow us to measure the
amount of media that is
published in the news
about our press
conference, where our
key messages are
transmitted according to
our press release and
can also identify how
they have taken our
position, are they
favorable, neutral or
negative in crisis
management.
I recommend sending a
personalized letter to
each of the attendees,
thanking them for
attending the press
conference and
publications, putting
their orders if they
wanted to enlarge or
view on the topics
covered.
It is appropriate in
handling this crisis
that any word or letter
clarifies the confusing
or inaccurate message
that has been included
in the coverage, making
them know that you are
available to discuss and
clarify.
Included in this
communication, should be
the exact address of
your office, your phone
and your cell phone, and
do not forget to give
your email address. They
should feel that nothing
is hidden and that the
press has access to the
information source first
hand, as this is very
important.
Tips for crisis
management:
Keep an updated list of
all media, its
directors, operators,
journalists and opinion
of lines for each of
them; know who to go to
respond at any time
before calling a press
conference, even clear
ten things which was
asked by a reporter
first, if necessary.
For exploiting a crisis
situation, put up a
rapid response crisis
management team (crisis
management spokesmen) to
meet the press when it
comes to your office to
find your version of
events; also hold any
press conference which
can be convened, also
form a substitute crisis
management team.
Rehearse, rehearse and
rehearse before a press
conference: continuously
review your strategies
for action and regularly
update the manual of
your questions and
answers before a meeting
with the journalists.
Carry out mock questions
and answers, because
they often identify
failures in this way and
identify the best staff
to cope and respond to
journalists.
The crisis management
spokesperson should be
trained regularly. Hire
a crisis management
specialist to educate
the crisis management
spokesmen in a “Crisis
Media Training”.
Remember to include in
testing, the response of
members of management
and operational
management of a crisis.
Source: Ethan Hill
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