This Crisis Media Training workshop focuses on the need for successful interaction with the media. After completing our training, your employees will have the skills necessary to confidently and correctly manage media contacts.
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Crisis Training Workshops
A Crisis can happen to any
organization, at any time. We specialize in preparing people
to manage a crisis while communicating effectively with the media. For more information please call or email us.
The term crisis
management has different
connotations. In this
crisis management
article, I will try to
provide crisis
management pointers that
can be used in most
crisis situations:
Is It A Crisis In The
First Place?
This question is
important to ask, as
there are many
situations that go wrong
because the right person
to handle it is not
around. You may be in
charge of a project
until your supervisor
comes back and are
unable to contact him
during a crisis. You
have to make your own
decisions in his absence
and your action is
dependent on the level
of authority given.
The Big Picture:
It is not easy to handle
a crisis if you are not
aware of the all the
facts. If your role is a
leader, you have to be
detached from the
emotional side of the
crisis and rationally
take stock of how to
move on. Again, this is
not as easy as it sounds
as you may have
long-time colleagues who
are involved in this
crisis.
The Relevant Crisis
Management Team:
It is important to be
able to meet up with the
relevant crisis
management team to
discuss about the
situation. This is to
ensure that the crisis
management team is able
to analyze and make a
united stand about
handling this crisis.
This crisis management
team should also
comprise of the
authorities, if the
crisis is serious.
The Timeline:
You must construct a
timeline and ensure that
each process scenario is
highlighted. This
practice will be a check
to prevent your team
from spending too much
time in one aspect of
handling the crisis.
Procedural Crisis
Management Manual:
Is there an
organizational
situational manual that
you can use for this
situation? Are you able
to recollect the crisis
management tips that
were given to you when
you participated in a
mock drill?
External Crisis
Management Experts:
You should get external
experts to access the
situation if the crisis
is totally
unanticipated. However,
you must have had a
close-door meeting with
your inner circle. This
is essential, as you do
not want to
unnecessarily reveal
confidential information
to external parties.
Speaking To The Media:
It is important to
prepare a press
kit-which provides a
full detailed report
about the crisis. If you
are comfortable to
conduct a press
interview, you have to
ensure that you have the
full details first.
Your Communication
Style:
You have to ensure that
your communication style
is in sync with the
crisis. Remember to be
forthcoming with
reliable information and
try not to speculate.
This will also ensure
that the victims'
immediate families do
not overly worry. It
will also not help if
you come across as very
emotional in the media
as you want to
communicate that your
organization has
everything under
control.
Beyond Your Control:
If the crisis involves
the loss of lives, it is
not unthinkable that
your credibility and
organization’s
reputation is put into
question. Assuming that
the crisis was beyond
your organization’s
control, you have to
stick to your best
judgment and not be led
into a debate that may
open your organization
to possible legal
action.
Source: Colin Ong TS
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