This Crisis Media Training workshop focuses on the need for successful interaction with the media. After completing our training, your employees will have the skills necessary to confidently and correctly manage media contacts.
We pride ourselves on offering fully customized media training workshops depending on your industry.Tips For Developing A Successful Emergency/Crisis Management Program
SEO in Public Relations Crisis Management
Turnaround Specialists: Hiring a Crisis Management Leader
Strategies Behind Crisis Management
Crisis Management - How to Survive a "Disaster"
Turning Brand Crisis Management Occurrences Into Public Relation Bonanzas
Control on the Media - Crisis Management
Crisis Media Management Planning
The Best Way For a CEO to Deliver a Crisis Management Speech
World Class Corporate Crisis Media Management and Communications Teams
The Worst Case Scenario - Crisis Management Issues
Understanding Crisis Management KPIs
Crisis Management - What Happens When It's All Over?
Steps For Designing a Crisis Management Plan
Brand Under Fire - Crisis Management for Individuals
Crisis Management Tools For Remote Workers
Crisis Management - Are You Prepared?
Characteristics of Successful Crisis Management
Free Yourself From Crisis Management
25 More Crisis Management Lessons Learned
Effective Crisis Management of Major Incidents
Crisis Management - Expert Strategies For Turnarounds and Liquidations
Crisis Management Measures - Reduce Risks and Prevent Crisis
The Importance of Public Relations and Crisis Management Planning To Your Business
Corporate Crisis Management Tools
Crisis Management - Will You Survive This Day?
Crisis Management Planning - What's Happening Where We Work?
Crisis Training Workshops
A Crisis can happen to any
organization, at any time. We specialize in preparing people
to manage a crisis while communicating effectively with the media. For more information please call or email us.
We could say
that the Government is
like a big company. And
to the extent that it
has grown in size,
positions and
responsibilities to
those it governs, the
need of a good crisis
management is of high
priority.
The themes that run
governments are
difficult to understand
and explain; their
actions affect
interests, many of which
deal with issues
involving people's
sentiments and also face
the advent of the
unpredictable. Crisis
management must be
ongoing.
Therefore, governments
remain in permanent
crisis, since its
inception until the
completion of periods of
each head of state.
And, almost as a rule, I
have noticed that many
of the public relations
of government
institutions have no
interest in disclosing
information to the
public, care more about
hiding information
generated by the higher
positioned people. They
know very little about
the issue of crisis
management.
On one occasion I had a
seminar on crisis
management of public
relations for several
government institutions
of a country, and in the
end several communities
expressed their
helplessness as their
leaders and ministers,
have the attitude of
fleeing in fear, have
insecurity and mistrust,
which makes it extremely
difficult for the
communication to work.
The secretaries of
state, heads of
autonomous institutions
or other organizations
that depend on the state
budget tend to expect
only positive press
coverage and have the
right to assume an
automatic coverage of
the news.
Recall that the media
are characterized by
drawing attention to
negative news. A study
by George Washington
University believes that
the negative news over
positive have a ratio of
20 to 1.
In the case of
governments, experts in
the field of public
relations for the
government estimated
that if a president has
less than 60% coverage
which is negative, feel
happy because he is
doing pretty well.
Typically, the majority
of news generated by a
government tends to be
negative.
Bad news also influences
the process of decision
making under pressure
from the media for a
swift response from
authorities. This
definitely affects the
quality of decision.
We must be aware that
actions taken daily by
the State will never
meet the needs of all
sectors of the governed,
there will always be
areas that are affected,
without a political
component that is always
present in all major
decisions.
To this we add that many
of the institutions of
public service
(telephone, water,
police, electric power)
do not provide a service
so efficient, resulting
in complaints and
negative perceptions to
be generated which are
permanently inevitable.
If anyone has to have a
good team of crisis
management, this is
precisely the
government. The actions
to take should always
have a strategic vision
that addresses all the
scenarios that may arise
as a result of any
decision or action and
be prepared to resolve
the issue in the context
of crisis management
strategies.
By: Ethan Hill
link