This Crisis Media Training workshop focuses on the need for successful interaction with the media. After completing our training, your employees will have the skills necessary to confidently and correctly manage media contacts.
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Crisis Training Training
A Crisis can happen to any
organization, at any time. We specialize in preparing people
to manage a crisis while communicating effectively with
the media. For more information please call or email us.
When a crisis
hits that could damage
your reputation it is
essential to act quickly
and responsibly.
Effective handling of a
crisis can enhance your
reputation but where do
you start? Ideally you
will have some sort of
crisis management plan
in place - this will
save you considerable
time and effort when
something hits. Whether
this is the case, or
not, each crisis
management situation is
different. There are,
however, a number of
questions you need to
get the answers to
manage the crisis
communications.
Those crisis
communications include
(Crisis Management):
What exactly has
happened?
Why has this happened?
Is this an isolated
incident?
How can we be sure this
is an isolated incident?
Have the relevant facts
been recorded?
Who is involved in this
incident?
How was the incident
reported?
When was the incident
reported?
What checks and
processes were in place
to highlight this
incident?
What checks and
processes were in place
to prevent this
incident?
Does this incident show
any breech of law,
professional codes of
conduct, association
membership?
Who knows about this?
Who is to blame?
How does this impact on
customers?
How does this impact on
staff?
Are there health and
safety implications?
Does any service or
supply or products need
to be suspended?
Does this impact on
marketing activity?
Should any marketing
activity be halted?
Is there a need to
recall products?
There are, of course,
many other questions
specific to the
incident. If you do not
have a crisis management
plan in place then there
are a whole host of
logistical questions and
issues you need to
tackle too. Handling
crisis communications
with regard to a crisis
needs attention to
detail, accurate
understanding of the
facts and a clear head.
You also need a crisis
communications
spokesperson that will
need to act speedily to
contain rumors and
misunderstanding.
Getting the answers to
these questions is the
first step in putting
yourself onto the front
foot for any crisis
communication activity.
Source: Debbie Leven
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