This Crisis Media Training workshop focuses on the need for successful interaction with the media. After completing our training, your employees will have the skills necessary to confidently and correctly manage media contacts.
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Crisis Training Training
A Crisis can happen to any
organization, at any time. We specialize in preparing people
to manage a crisis while communicating effectively with
the media. For more information please call or email us.
A checklist to
help organization’s
ensure that they have
covered critical areas
of crisis
communications.
1. Does your
organization have a
clearly defined crisis
management plan in
place?
2. Have you made a
‘worst case list’
recently of what could
happen to your
organization?
3. Have you a written
crisis management plan
in place, up to date and
circulated and accepted
by all stakeholders?
4. Have you conducted a
dry run of the
preparedness of your
crisis management plan?
5. How long will it take
you to enact your crisis
communications plan,
from the moment a crisis
takes place?
6. Have you appointed
crisis communications
spokespersons that will
communicate with all
stakeholders if a crisis
should occur?
7. Have you arranged and
got approval for CEO’s
actions and statements
in an emergency?
8. Have you assigned
organization crisis
communications spokesmen
and alternatives on a
24–hour,
7–day duty (Until the
crisis is over)?
9. Have you benchmarked
your emergency
procedures versus the
rest of competitors in
your industry?
10. Have you had your
crisis communications
spokespersons trained in
media interviews and
other communication
techniques?
11. Have you prepared
alternate plans, with
added specifications for
each category? (The plan
for an explosion is not
the same as that of a
wildcat strike or if an
ill employee turns up
for work and most
employees refuse to work
with him/her.)
12. Have you legally
complied with all the
necessary legislation
that can impact on the
organization in time of
crisis?
13. Have you clearly
defined and identified
the circumstances that
deserve the label of
disaster, emergency or
catastrophe?
14. Have you assigned
crisis designation
decisions to a specific
person or group of
persons?
15. Have these people
received specific and
adequate training so
that they will know what
to do?
16. Have you created a
policy manual, a
how-to-manual on
developing and
implementing a crisis
communications plan and
circulated it to all
concerned, and have they
verified their
understanding of the
contents?
17. Have you determined
the competencies needed
to communicate
effectively in a crisis
e.g. public speaking,
meeting skills, press
conference question
handling, writing skills
and crisis
communications planning
strategies?
Scoring:
If you answered yes for
every question,
congratulate yourself.
If you answered no to
some, your organization
is at risk of damaging
its good reputation. Do
something about it.
After all, Noah built
the Ark, before it
rained.
Source:
Deon Binneman
link