This Crisis Media Training workshop focuses on the need for successful interaction with the media. After completing our training, your employees will have the skills necessary to confidently and correctly manage media contacts.
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Crisis Training Seminars
A Crisis can happen to any
organization, at any time. We specialize in preparing people
to manage a crisis while communicating effectively with the media. For more information please call or email us.
Crisis
communications —
readiness checklist
These ten items should
be in place prior to a
crisis communications
situation. This is of
great help in
maintaining poise and
being able to
concentrate on your top
priority, the crisis
communications response
plan.
1. Public relations
policy and procedures
A statement of mandate,
values, program,
leadership.
2. Crisis communications
action plan
Key people, roles,
action sequences,
scenarios.
3. 'Big Picture'
information piece on
your organization
This could be your
annual report.
4. 'Window' information
piece on every major
program
Content and being
up-to-date is most
important. Can be kept
as text files and
printed on special
masthead.
5. Reference files on
potential crisis
communications
situations
Minutes, reports,
clippings - indexed and
portable.
6. Key person list
Work and home phone
numbers, one page job
summary and one page bio
- board, senior
management, and senior
person at every physical
location - indexed and
portable.
7. Designated crisis
communications
spokesperson(s)
Establish default
assignments prior to a
crisis. Arrange for
everyone to have some
public speaking
experience. These people
and your public
relations counsel should
know each other.
8. Designated media
coordination
This function should be
established as credible
and helpful with BOTH
your staff and the media
prior to crisis
communications. Trust is
an outstanding asset in
the midst of mayhem.
9. Media directory or
detailed list
Bowdens, Matthews, or
your own contact
database. You should
have a concise list of
the major media and your
public relations counsel
at home with your key
crisis communications
spokespeople.
10. Media contact log
You can have a dozen or
more newspapers and
radio and television
stations on the go at
one time. Keep a
separate tracking sheet
for every
journalist/story. Know
who contacted you, when,
about what, how to
contact them, what their
deadline is, what you
promised, who you've
delegated to, when
they're due to get back
to you, whether you need
to follow up.
Source:
Al Czarnecki
link