This Crisis Media Training workshop focuses on the need for successful interaction with the media. After completing our training, your employees will have the skills necessary to confidently and correctly manage media contacts.
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Crisis Training Seminars
A Crisis can happen to any
organization, at any time. We specialize in preparing people
to manage a crisis while communicating effectively with the media. For more information please call or email us.
Every
business should have a
crisis communication
strategy for
communicating with the
media. Ideally, a crisis
media spokesperson with
crisis media training
will be designated as
the company
representative. It is
imperative that these
crisis media
spokespeople be good
representatives in both
print and electronic
media. Taking the time
to select the right
person to talk to the
media can make or break
crisis communications.
Preparing talking points
is critical during a
crisis media event. Key
crisis communication
messages should be
determined and
distributed to the
relevant company
representatives. These
crisis communication
messages should be
internalized and
practiced by the person
being interviewed before
any interaction with the
media takes place. It is
also highly beneficial
for all crisis media
spokespeople to go
through media training,
where participants are
actually interviewed and
videotaped to improve
performance.
Businesses should also
have a plan in place to
change any online crisis
communication messaging
during a crisis. At the
very least, information
regarding the crisis
should be made available
on the company website.
Many corporations even
have website templates
ready for publication in
the event of a media
situation. Don't wait
until a crisis situation
occurs to prepare new
web pages. These pages
should already exist on
the server and
information should just
be copied and pasted
into the existing
templates.
As for social media, a
contingency plan should
be developed for
communications using Web
2.0 technology. While
having a spokesperson
and changing the company
website are critical,
businesses should not
overlook the importance
of proper messaging
through social media
outlets. Also, companies
should try not to engage
in social media for the
first time during a
crisis situation. Make
sure there are
established social media
outlets already being
used where critical
crisis communication
message can be
distributed.
All companies should
have a crisis
communication plan in
place. You don't want to
find yourself in the
middle of a media storm
without a plan of
action. Take the time to
develop the right
strategy now to avoid
additional problems
later.
Source: John Carraway
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