This Crisis Media Training workshop focuses on the need for successful interaction with the media. After completing our training, your employees will have the skills necessary to confidently and correctly manage media contacts.
We pride ourselves on offering fully customized media training workshops depending on your industry.Tips For Developing A Successful Emergency/Crisis Management Program
SEO in Public Relations Crisis Management
Turnaround Specialists: Hiring a Crisis Management Leader
Strategies Behind Crisis Management
Crisis Management - How to Survive a "Disaster"
Turning Brand Crisis Management Occurrences Into Public Relation Bonanzas
Control on the Media - Crisis Management
Crisis Media Management Planning
The Best Way For a CEO to Deliver a Crisis Management Speech
World Class Corporate Crisis Media Management and Communications Teams
The Worst Case Scenario - Crisis Management Issues
Understanding Crisis Management KPIs
Crisis Management - What Happens When It's All Over?
Steps For Designing a Crisis Management Plan
Brand Under Fire - Crisis Management for Individuals
Crisis Management Tools For Remote Workers
Crisis Management - Are You Prepared?
Characteristics of Successful Crisis Management
Free Yourself From Crisis Management
25 More Crisis Management Lessons Learned
Effective Crisis Management of Major Incidents
Crisis Management - Expert Strategies For Turnarounds and Liquidations
Crisis Management Measures - Reduce Risks and Prevent Crisis
The Importance of Public Relations and Crisis Management Planning To Your Business
Corporate Crisis Management Tools
Crisis Management - Will You Survive This Day?
Crisis Management Planning - What's Happening Where We Work?
Crisis Training Seminars
A Crisis can happen to any
organization, at any time. We specialize in preparing people
to manage a crisis while communicating effectively with the media. For more information please call or email us.
These days,
media is vibrant than
ever, aspiring young
journalists are in hunt
of scandalous stories
that are related to
politicians, celebrities
(including business
tycoons) or large
corporations. In
addition to crisis
media, there are other
external parties that
you need to interact
with ... for example
government, investors,
or business associates.
External communication
is an effective tool to
build on trust and
develop clarity among
these stakeholders. Some
mediums used in external
crisis communications
are
Press Release
Newsletters
Crisis media Interviews
Websites & Corporate
Blogs
Press Release:
Large companies have
crisis public relation
departments to look into
the task of issuing
press release (news
release) to news media
when needed. Press
release is also used for
marketing purpose, but
the prime objective is
always to inform or
communicate with public
about some particular
incident or development
in the company. Press
release must be made up
of something that is
newsworthy; headline
should grab the
attention of reader,
while compiling press
release, make sure the
language used is not too
extravagant (or it may
sound like an
advertisement).
Newsletter:
Newsletter is not for
general public, it's
normally intended for
only subscribers. It can
contain some news about
the company or the
industry itself (like
arrival of a new
technology or new
service being
introduced). When
creating newsletter,
don't confuse it with
sales letter.
Subscribers are
expecting some news and
information about the
topic of their interest,
a newsletter that only
consist of some poorly
written promotions will
get nothing but loads of
unsubscribing requests.
Websites & Corporate
Blogs:
Websites and more
importantly corporate
blogs are the latest
addition into the list
of external crisis
communication tools, in
fact corporate blogs can
do better than most
other mediums as they
can help the brand in
building a stronger
relationship with
customers, hence
improving customer's
loyalty. Plus, reader's
comments make it easier
to know more about your
customers and their
preferences. Blog
writing is a specialized
job because Blog is
supposed to be
informative and
interesting at the same
time.
Crisis media Interviews:
As noted earlier,
journalists are after
exclusive news and
stories coming out of
showbiz or corporate
world. When giving out
some crisis media
interview, be well
prepared. Make sure that
you are using words that
cannot be maneuvered
into something
disreputable for you or
your company. Keep in
mind your audience and
the company's objectives
all the time.
Public relation
department or the
company's crisis media
spokesperson should be
extra careful when
dealing with some crisis
media situations. A
crisis media situations
can arise when some bad
news or rumor about the
company becomes public;
Company's credibility or
reputation is at stake,
mishandling such crisis
communications can prove
to be the last nail in
the coffin for your
business.
Source: William King
link