This Crisis Media Training workshop focuses on the need for successful interaction with the media. After completing our training, your employees will have the skills necessary to confidently and correctly manage media contacts.
We pride ourselves on offering fully customized media training workshops depending on your industry.Tips For Developing A Successful Emergency/Crisis Management Program
SEO in Public Relations Crisis Management
Turnaround Specialists: Hiring a Crisis Management Leader
Strategies Behind Crisis Management
Crisis Management - How to Survive a "Disaster"
Turning Brand Crisis Management Occurrences Into Public Relation Bonanzas
Control on the Media - Crisis Management
Crisis Media Management Planning
The Best Way For a CEO to Deliver a Crisis Management Speech
World Class Corporate Crisis Media Management and Communications Teams
The Worst Case Scenario - Crisis Management Issues
Understanding Crisis Management KPIs
Crisis Management - What Happens When It's All Over?
Steps For Designing a Crisis Management Plan
Brand Under Fire - Crisis Management for Individuals
Crisis Management Tools For Remote Workers
Crisis Management - Are You Prepared?
Characteristics of Successful Crisis Management
Free Yourself From Crisis Management
25 More Crisis Management Lessons Learned
Effective Crisis Management of Major Incidents
Crisis Management - Expert Strategies For Turnarounds and Liquidations
Crisis Management Measures - Reduce Risks and Prevent Crisis
The Importance of Public Relations and Crisis Management Planning To Your Business
Corporate Crisis Management Tools
Crisis Management - Will You Survive This Day?
Crisis Management Planning - What's Happening Where We Work?
Crisis Training Seminars
A Crisis can happen to any
organization, at any time. We specialize in preparing people
to manage a crisis while communicating effectively with the media. For more information please call or email us.
In the business
communication training
I've conducted over the
years, I've found that
communication skills
don't have to be limited
to the obvious focus on
writing training and
presentation skills
(public speaking)
training. There's more
to getting your message
out there, and it
involves reporters,
editors and producers
and their never-ending
quest for "the story."
When I run media
relations training
seminars, whether for
groups -- like senior
Immigration and Customs
Enforcement officials
(Department of Homeland
Security) or a Maine
boat builders alliance
-- or one-on-one with
nonprofit and
private-sector
executives, we talk a
lot about AIM, which
stands for audience,
intent and message in
the media relations
training. For the
Homeland Security types,
that means role-playing
in situations that
evolve from a press
release about a new
initiative to a "crisis"
over, say, a riot in an
immigration holding
facility in the media
relations training.
That's the way many of
us think about the news
media -- a bunch of
reporters asking
questions about a
potentially explosive
situation. But there's
more, as I saw with the
boat builders. Preparing
for a big show in New
York, they wanted to
know what questions they
might encounter from the
press. I put them
through a series of
one-on-one interviews
and press conferences
during media relations
training. Out of that
media relations training
exercise they shaped
some new marketing
messages, points that I
told them would appeal
to a journalist looking
for a "news hook" or
fresh ideas that would
make a story or
broadcast something more
than routine coverage of
a boat show.
The same goes for a
media relations training
session with a nurse who
had come up with a
combination of aromatic
oils that eased the
nausea of chemotherapy
and pregnancy. Her
marketing pitch was
straightforward -- or so
she thought until I
started asking questions
that any reporter, whose
professional toolkit
always includes
skepticism, would ask.
The result: She walked
away from the media
relations training with
a more focused picture
of sales-oriented
business communication.
Remember the media
relations training:
Taking nothing at face
value, and having no
personal interest in
whatever new service or
product is being
marketed, reporters get
paid to exercise the
powerful curiosity that
led them into
journalism. They do so
by asking penetrating
questions that might not
have occurred to the
people who developed the
original message.
And that's how I apply
my role playing-based
media relations training
to help clients hit the
right marketing notes.
Source: Dave Griffiths
link