This Crisis Media Training workshop focuses on the need for successful interaction with the media. After completing our training, your employees will have the skills necessary to confidently and correctly manage media contacts.
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Crisis Training Courses
A Crisis can happen to any
organization, at any time. We specialize in preparing people
to manage a crisis while communicating effectively with
the media. For more information please call or email us.
In today's
economic and business
climate, there is an old
saying which paraphrased
says that you never know
how the future will
unfold. This saying is
very relevant today. As
an owner of a business
you may find yourself in
a crisis management
situation requiring
internal and external
crisis communications.
All while combating an
unpleasant situation.
Events that might happen
include the death of an
employee, a disgruntled
employee, a serious
infraction of law or any
number of other things
that invite media
attention. Other
instances are less
serious but no less
debilitating to your
business. These might be
service interruptions,
Information Technology
problems, or unforeseen
personnel changes. Often
there is little warning
that these events will
happen.
The important thing is
to ensure that you are
prepared for bad news.
Identify audiences that
are key - Build a
contact list, to include
employees, your
customers and clients,
and members of the media
who are interested in
your industry and report
on it often. If problems
occur you will want to
be proactive. Having
this contact list allows
you to communicate with
key personnel during the
crisis. It is always
better to put the word
out yourself than have a
third-party do it for
you.
Establish a Standard
Operating Procedure -
During a crisis who will
be the key members of
your crisis
communications team? Who
will brief the media?
Always make sure that
you have a crisis
communication plan in
place to handle crisis
communications with
media and customers.
Media Training - Keeping
in mind today's highly
competitive twenty four
hour news cycle almost
any problem can evolve
into a situation. Due to
this fact, it is
necessary to ensure that
your PR department is
capable of communicating
your side of the story.
Trainers with actual
media experience are
recommended.
With luck, your company
will not ever need to
face the challenge of
communicating a crisis
situation to the media.
However, no matter the
size of the business the
crisis communication
plan needs to be in
place.
Source: Marx Layne
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