This Crisis Media Training workshop focuses on the need for successful interaction with the media. After completing our training, your employees will have the skills necessary to confidently and correctly manage media contacts.
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Crisis Training Seminars
A Crisis can happen to any
organization, at any time. We specialize in preparing people
to manage a crisis while communicating effectively with the media. For more information please call or email us.
When is public
relations most critical?
Well during crisis
management mode of
course when the client,
corporation or public
figure is in dire
straits and becoming a
media crisis football
and something must be
done quick. But what can
you do? If you were at a
party and you stuck your
foot in your mouth what
would you do?
Well it is about the
same thing really, you
go into crisis
management mode and
cover your tracks or you
talk louder than
everyone else and force
your opinion and
perspective based views
onto those in
attendance. This is one
way to handle the
situation and often in
doing so you can bring
another point of view to
the table and cloud the
issue in all kinds of
contrived controversy
and actually come out
ahead for being in the
news for over a week.
Of course this is a
risky way to do things.
Probably the best way to
do things and the safest
from a public relations
crisis standpoint is to
admit fault, apologized
and promise to never do
it again. Perhaps even
state that you will get
counseling or something
of that nature.
Of course what if you
are a company and the
corporation makes a huge
boo-boo? Then what you
do?
Public relations crisis
management teams are
often pitted against
mass crisis media
hysteria and they
immediately go to work
and review the
situation, come up with
a simple and
understandable
description of the
problem crisis media
while downplaying its
importance and then
offer a plausible or
deniable reason for the
event.
Source: Lance Winslow
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