This Crisis Media Training workshop focuses on the need for successful interaction with the media. After completing our training, your employees will have the skills necessary to confidently and correctly manage media contacts.
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Crisis Training Courses
A Crisis can happen to any
organization, at any time. We specialize in preparing people
to manage a crisis while communicating effectively with
the media. For more information please call or email us.
When a
corporate scandal in
which a company is
attacked in the media
and its reputation is at
risk, the first reaction
of many companies is to
produce a massive
advertising campaign to
deny, reject or clarify
the negative messages.
Publicity would be one
of the crisis
communication tools to
use, but also could be
that crisis management
is not used as an advert
whenever applicable.
Recall that, in a crisis
management organization
want the messages to
generate credibility,
and who knows whether it
will be better than
others to speak rather
than what organizations
make.
The crisis communication
plan strategy in
response to a crisis
management will be
designed after a
diagnosis of the depth
of the crisis. There
should be a professional
and scientific analysis
to determine exactly
where we are and how we
want to solve the
crisis.
In many cases it has
been found several
times, there are cases
where an advertising
campaign harms far more
than helps the position
in the context of
discourse on issues of
public debate.
In terms of
institutional crisis
communication plan and
in a critical situation,
in most cases a release
has more credibility
than any television
commercial, radio,
newspapers or any
alternative means.
Then investing in an
advertising campaign in
these conditions is a
bad decision that does
not work.
There is a case of a
bottling company in
Europe which suffered a
fall in sales, due to a
decision of the
municipal council in
their hometown to order
the closure of the
business as late night
entertainment until
12:00 the night. The
measure was to reduce
the extreme high crime
taking place in the
early morning.
They started running in
all local news
testimonials from
hotels, restaurants,
discos and night clubs
that were to lay off
staff due to close
early.
Reports about the
decline in hotel
occupancy for the same
reason became the news
of the day, resulting in
a poor image of the city
as an international
destination.
The union of taxi
drivers, waiters,
bartenders, caretakers,
guides and other
employees of the
entertainment industry
began to emerge at night
in many ways because
they rejected the
measure prejudice
directed at them and
their families.
The authorities of the
municipal council had to
reconsider the measure
and seek alternative
solutions to reduce
crime without affecting
the city and keep the
jobs in these times.
In the above case,
advertisement was not
used at all, but instead
crisis communication
plan tools were used
that were effective
alternatives in solving
a critical situation
that was leading to
bankruptcy for many
companies.
The correct definition
of hearings defines
crisis communication
plan tools as an
appropriate crisis
management.
Source: Ethan Hill
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