Enjoying healthy positive media relations is a strategic advantage for businesses and organizations today. These positive media relations do not come by chance. Businesses and organizations must commit to working very hard to achieve those positive relations.

Successful businesses and organizations have a prescribed plan to achieve positive publicity on an ongoing basis. Theses successful businesses also have a PR plan that includes preventative measures and cures for unhealthy media relations and media coverage if and when it ever occurs. The companies also have a year round plan to keep them in the news.

This article presents ten (10) proven strategic PR tips to achieve healthy and positive media relations.
PR

Tip #1: Understand that PR is a 24 hour business, 7 days a week and 365 days a year. Call up news desks outside normal hours and talk with journalists at times that do not conflict with their deadlines.

PR Tip #2: Always have good photos/images with your news releases since stories are visual.

PR Tip #3: Commit to scanning the news on a daily basis to learn more about your relevant media. Look for the top story topics each day.

PR Tip #4: Make your PR fun. Create your own news and your own ideas. Be creative with funny stories.

PR Tip #5: Appoint a company spokesperson that can stay calm in tough media interviews and during times of negative publicity.

PR Tip #6: Develop and practice a crisis communications plan for your organization.

PR Tip #7: Be visible, honest & available throughout periods of bad news or negative publicity.

PR Tip #8: Communicate in a timely manner without delays during crisis situations.

PR Tip #9: Seek outside advice to assist in dealing with negative publicity.

PR Tip #10: Always be honest with the media.

Source: Glenn Ebersole, Jr.  link