This Crisis Media Training workshop focuses on the need for successful interaction with the media. After completing our training, your employees will have the skills necessary to confidently and correctly manage media contacts.
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Crisis Training Courses
A Crisis can happen to any
organization, at any time. We specialize in preparing people
to manage a crisis while communicating effectively with
the media. For more information please call or email us.
Whether the
crisis that must be
dealt with is
weather-related, a
national emergency or
incident specific, it is
essential to clearly
communicate to everyone
simultaneously with news
and instructions.
Depending on the type
and size of business
this can require
contacting hundreds or
even thousands of
employees all over the
world, or a half dozen
people at various
locations around a city.
Whatever the case, there
are multiple forms of
crisis communication
available to address the
crisis communication.
What Forms of Crisis
communication Are
Currently Available?
While notifying the
masses in a hurry has
long been a challenge,
the methods of crisis
communication have
evolved from the
Neanderthal methods of
large bells being run by
a person pulling a rope
to complex computerized
systems that can deliver
visual and auditory
signals automatically in
a moment's notice. Let's
look at some of the
methods currently used:
Sirens or loud horns -
Many municipalities
still use sirens and
horns as a quick method
of notifying the public
of weather related
issues like tornadoes.
Cell phones - Cell
phones are very quick,
but are generally
limited to the number of
contacts.
Text messaging - Text
messaging has become
very popular. While you
can reach a small or
even large group of
people simultaneously,
there is no assurance
that the recipient will
have their phone handy.
Streaming videos -
Streaming videos provide
a crisis communication
method that allows
someone in authority to
deliver an audio and
video message over
computer screens or
television monitors.
Pop-up software - There
is software available
that will immediately
pop up a warning and
instructions on the
computer screen of all
users on a network.
When you decide which,
or what combination, of
these and other
available crisis
communication devices to
employ there are many
things to consider. The
locations and work
environments of those
that will need to be
notified is a serious
factor. The system that
is ideal for a building
full of office people
glued to computers may
not be effective for
masses of factory
workers involved with
loud machinery. The
response evoked from a
loud siren can be panic,
while a calm verbal
delivery offering
direction and guidance
may produce a less
chaotic reaction.
Whatever methods you
determine to be the most
effective and efficient
for your situation you
will need to ensure that
the channels of crisis
communication are solid
and dependable. A crisis
that is complicated by
an improperly
functioning emergency
crisis communication
system can result in
chaos or even worse.
When people's very lives
may be at stake that is
not the time to gamble
on whether your crisis
communication management
has been well prepared.
Source: Malcolm Hafner
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