This Crisis Media Training workshop focuses on the need for successful interaction with the media. After completing our training, your employees will have the skills necessary to confidently and correctly manage media contacts.
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Crisis Training Workshops
A Crisis can happen to any
organization, at any time. We specialize in preparing people
to manage a crisis while communicating effectively with the media. For more information please call or email us.
In the event a high
profile organizational
setback or emergency
occurs, what is known as
the crisis communication
mode takes over.
At these crucial times,
the corporate
communications office
immediately becomes the
face and voice of the
organization, especially
when dealing with the
media.
Corporate Communications
blends the roles of
public relations,
advertising and
marketing into a single,
highly focused campaign.
This involves carefully
managing talent. A
corporate crisis
communications
consultant will
accurately assess each
person, with a goal of
utilizing of their
relative strengths,
weaknesses and
personality traits.
Under the old model in
which outside firms were
contracted for PR or
advertising help, any
organization, no matter
how big or influential,
was still just one of
many clients, regardless
of the circumstances.
While this approach is
fine for the consultant,
it denies the client -
it denies you -
continuity, quality
control and the kind of
accountability that can
only come from a
long-standing
relationship.
These methods are and
always were expensive
and time-consuming. It
also limits marketing to
either sales or
fundraising, and tends
to put communications in
a box and exclude it
from a client's overall
strategic mix.
The new model for any
corporate crisis
communications strategy
must employ a focused
and strategic approach.
Ideally, the crisis
communications
consultant will set up
an in-house
communications office
that acts as an on-call
liaison for all other
departments in the
organization.
The consultant will
support the various
departments in writing,
editing, public
speaking, speech writing
and provide assistance
to existing publications
and websites. The crisis
communications
consultant will ensure a
single message is
reported to affected
audiences and media
outlets.
In any crisis
communications
situation, the only
successful strategy is
for the corporate crisis
communications
consultant to bring any
bad news to the media,
first. The worst
possible posture is for
the organization to find
itself reacting to bad
news that is generated
by the media.
Can corporate crisis
communications and the
principles of
communication benefit
virtually any
organization in vital
and relevant ways?
Yes. There are three
primary categories of
organizations that a
corporate crisis
communications
consultant can effect
most directly:
(1) Corporate, or
for-profit, businesses
and corporations,
embracing companies of
any size and any
industry. They can vary
from industrial and
service-oriented
businesses, to
professional sports
teams, leagues,
entertainment venues and
everything in between.
(2) Not-for-Profit
organizations, which
usually range from
schools, to labor
unions, to cultural
settings like museums or
foundations, to
charities of all types.
(3) Government
Organizations that
include the local, state
and federal levels.
The real goal of
corporate crisis
communications is to
send the right message
to the right audience at
the right time, using
the most effective tools
available.
You need to be able to
create those messages,
identify the target
publics or audiences,
and make wise selections
in the channels used to
send out those messages.
Source: Mike Mallowe
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