This Crisis Media Training workshop focuses on the need for successful interaction with the media. After completing our training, your employees will have the skills necessary to confidently and correctly manage media contacts.
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Crisis Training Workshops
A Crisis can happen to any
organization, at any time. We specialize in preparing people
to manage a crisis while communicating effectively with the media. For more information please call or email us.
What is Crisis
Management and How Could
it Affect You?
Crisis management, to a
business, is simply how
to deal with the issues
that the business is
currently facing or will
face in the future,
alternatively Venette
argues that "crisis is a
process of
transformation where the
old system can no longer
be maintained."*.
Although this is agreed
upon by most, the area
of what is considered
crisis management has
expanded to areas such
as short term decisions
as well as the
unpredictable changes in
the market.
A basic but effective
tool in finding possible
problematic areas in the
businesses target niche
is to use the well known
S.W.O.T analysis;
S.W.O.T stands for
Strengths, Weaknesses,
Opportunities and
Threats. By creating an
S.W.O.T analysis the
business can find gaps
in the market they can
penetrate and
infiltrate, in order to
gain a higher amount of
market share, as well as
see possible risk
factors that could
affect the business. To
do this effectively a
business should make
sure they do an S.W.O.T
analysis not only on
their own business, but
also on any others that
could be linked. This
link could be that they
are competing in the
same market; they have
complimentary goods; or
many more. Once the
niches to get into are
found, the business can
then setup a crisis
management plan for
times when such a crisis
occurs.
There are typically two
types of crisis
management styles: those
that don't see their
short comings and
possible weaknesses in
the market and those
that do see it and act
on it by building a
crisis management plan.
This is not to say
however, that creating a
crisis management plan
is best way to go. The
main thing to remember
is that it can be
crucial in such critical
times.
In the first of the two
types of crisis
management styles
earlier mentioned (the
non planned kind) there
are, as you would
expect, two possible
outcomes when their
crisis management is
tested. In the first
instant the business
will resist by having a
strong management team
who are dedicated to
their job. When people
are tested the best
qualities are sometimes
released. The second, of
course, is that the
company could be hit
hard and crumble or make
great losses.
In the second type of
crisis management, the
businesses will already
be prepared and everyone
will know their place,
thus giving both
structure and confidence
to the business and
employees.
However, in both
occasions the businesses
that are able to
withstand whatever the
crisis has been, tend to
become the businesses
with the biggest market
share. How so? Well
businesses that show
strength can then market
that strength, whilst
the weaker are trying to
recover, giving them the
advantage on expansion
and swaying public
opinion as the
recovering businesses
will need to focus on
restructuring the broken
market links.
Source:
Tom Powell
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