 | Understand the issues faced during an agricultural
or livestock crisis |
 | Deal with the emotions of the concerned public and
members of the media |
 | Properly interact with the media during an
agricultural or livestock crisis |
 | Build a public statement detailing the crisis
situation |
 | Distinguish between fact and emotionally-charged
hype |
 | Enhance image and credibility when conveying
crisis information |
 | Determine media attitudes and needs |
 | Overcome personal nervousness and anxiety during a
crisis |
 | Use visual aids and other media to reinforce a
message |
 | Conduct face-to-face media interviews during a
crisis |
 | Satisfy the media’s needs during a crisis while
focusing on a message |
 | Present accurate information without appearing
misinformed |
 | Appear knowledgeable and calm under the pressure
that results from a crisis |
 | Maintain control under the most challenging
situations |
 | Distinguish between public frustration and
personal attacks |