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Airline Industry
Crisis Media Training |
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The airline industry
in the United States has a superb track record of safety
that enables millions of air passengers to travel
comfortably all over the world. While the industry went
through some difficult times as the tragic events of the
September 11th terrorist crisis and the economic
downturn of the early 2000s coincided, travel is once
again on the rise. Thousands of airplanes take off and
land every day without incident. Yet, the sad reality is
that the industry occasionally must deal with a crisis
should a passenger airplane crash. While most airlines
recover, many have been forced into bankruptcy or out of
business due to the far-reaching effects of a crisis.
Pan Am, once the world’s most powerful airline, is but
a memory due to the long-term effects of the Lockerbie
crisis. Our comprehensive Airline Industry Crisis Media
Training workshop provides airline officials, airport
and transit spokesmen, government representatives, NTSB
officials and other professionals with the ability to
effectively and calmly deal with an airline industry
crisis situation with the media and the public.
The two-day Airline Industry Crisis Media Training
workshop focuses on the key skills and tools required by
participants who must interact with the media during a
crisis, regardless of the cause, damage or loss of life
involved. Even the ability to communicate with the media
during a minor incident due to mechanical failure that
resulted in little to no injuries is covered in this
interactive training class. This in-depth crisis media
training workshop will empower you with key concepts and
proven training methodologies needed to tactfully
communicate and inform the public and media. These
crucial training skills can be utilized by multiple
parties, regardless of their role in dealing with the
media during an airline crisis. National Transportation
and Safety Board officials can utilize the skills in
this training workshop to inform the media on current
investigative activities and other crisis-related
topics. Airline spokesmen can also use these skills as
they may have to not only deal with the logistical and
organizational difficulties of managing a crisis but
must answer to hostile or accusatory crowds and media.
Multiple presentations, press conferences and Q&A
training situations are utilized to provide crisis media
participants with crisis skills practice. Individualized
coaching sessions are designed to provide one-on-one
feedback from a training instructor. Training modules,
application exercises, self-assessments, role plays and
other activities are used to facilitate learning in this
crisis media training workshop.
Airline Industry Crisis Media Training program
participants will learn to:
 | Cope with an airline crisis that involves loss of
life |
| Understand the issues faced during an airline
crisis |
| Deal with anger and the emotions of crowds, print
media and broadcast media |
| Thoroughly inform the media during a crisis |
| Protect image and credibility when conveying
crisis information |
| Determine media attitudes and needs |
| Utilize training skills to overcome nervousness
during a high pressure crisis |
| Use visual aids and other media to reinforce a
message |
| Conduct face-to-face and telephone media
interviews during a crisis |
| Satisfy the media’s needs during a crisis while
focusing on a message |
| Present accurate information without appearing to
hold back |
| Plan a crisis media presentation and build a
statement for use with the media |
| Maintain control under the most challenging
situations |
| Keep from accepting blame or placing fault during
the early stages of a crisis |
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