The airline industry in the United States has a superb track record of safety that enables millions of air passengers to travel comfortably all over the world. While the industry went through some difficult times as the tragic events of the September 11th terrorist crisis and the economic downturn of the early 2000s coincided, travel is once again on the rise. Thousands of airplanes take off and land every day without incident. Yet, the sad reality is that the industry occasionally must deal with a crisis should a passenger airplane crash. While most airlines recover, many have been forced into bankruptcy or out of business due to the far-reaching effects of a crisis. Pan Am, once the world’s most powerful airline, is but a memory due to the long-term effects of the Lockerbie crisis. Our comprehensive Airline Industry Crisis Media Training workshop provides airline officials, airport and transit spokesmen, government representatives, NTSB officials and other professionals with the ability to effectively and calmly deal with an airline industry crisis situation with the media and the public.

The two-day Airline Industry Crisis Media Training workshop focuses on the key skills and tools required by participants who must interact with the media during a crisis, regardless of the cause, damage or loss of life involved. Even the ability to communicate with the media during a minor incident due to mechanical failure that resulted in little to no injuries is covered in this interactive training class. This in-depth crisis media training workshop will empower you with key concepts and proven training methodologies needed to tactfully communicate and inform the public and media. These crucial training skills can be utilized by multiple parties, regardless of their role in dealing with the media during an airline crisis. National Transportation and Safety Board officials can utilize the skills in this training workshop to inform the media on current investigative activities and other crisis-related topics. Airline spokesmen can also use these skills as they may have to not only deal with the logistical and organizational difficulties of managing a crisis but must answer to hostile or accusatory crowds and media. Multiple presentations, press conferences and Q&A training situations are utilized to provide crisis media participants with crisis skills practice. Individualized coaching sessions are designed to provide one-on-one feedback from a training instructor. Training modules, application exercises, self-assessments, role plays and other activities are used to facilitate learning in this crisis media training workshop.

Airline Industry Crisis Media Training program participants will learn to:

• Cope with an airline crisis that involves loss of life
• Understand the issues faced during an airline crisis
• Deal with anger and the emotions of crowds, print media and broadcast media
• Thoroughly inform the media during a crisis
• Protect image and credibility when conveying crisis information
• Determine media attitudes and needs
• Utilize training skills to overcome nervousness during a high pressure crisis
• Use visual aids and other media to reinforce a message
• Conduct face-to-face and telephone media interviews during a crisis
• Satisfy the media’s needs during a crisis while focusing on a message
• Present accurate information without appearing to hold back
• Plan a crisis media presentation and build a statement for use with the media
• Maintain control under the most challenging situations
• Keep from accepting blame or placing fault during the early stages of a crisis

Contact us for more information on this seminar including pricing and scheduling.