 | Understand their personal communication style |
 | Establish chemistry and build rapport with an
interviewer |
 | Flex their communication style based on
interviewer communication needs |
 | Enhance voice projection, articulation, pacing,
and fluency |
 | Enhance body language, eye contact, and gesturing |
 | Overcome nervousness during a broadcast media
interview |
 | Eliminate distracting mannerisms that detract from
a message |
 | Understand the benefit of face-to-face media
interviews |
 | Satisfy the media’s needs while focusing on a
message |
 | Present accurate information without appearing
misinformed |
 | Appear knowledgeable and calm under the pressure |
 | Maintain control under the most challenging
situations |
 | Handle unexpected questions during a media
interview |
 | Deal with a hostile interviewer |