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Corporate Crisis
Media Training |
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It was just a few
short years ago when, not long after the technology
bubble had burst and markets had already started taking
a dive, that many prominent corporations were rocked
with financial scandals and allegations of corporate
impropriety. Some of the country’s largest energy
companies, telecommunications firms, financial companies
and multinational conglomerates suddenly found
themselves having to respond to allegations of
wrongdoing and possible civil and criminal penalties. In
some cases, these allegations were justified and led to
protracted legal cases and investigations. In other
cases, allegations were found to be without merit and
were eventually cleared up by authorities and other
investigating agencies. Under both scenarios, the media
descended upon corporations looking to uncover any
information related to the scandals. The ability to deal
with members of the media during a corporate crisis is a
crucial skill, one that must be learned and utilized via
training and skills practice. Our Corporate Crisis Media
Training program provides public relations
professionals, corporate spokesmen, government officials
and other professionals with the ability to effectively
manage a corporate crisis situation with the media.
Corporations who handle their affairs in an ethical
and honest matter are not safe from allegations or
scandal, particularly when a few “bad apples” decide
to take it upon themselves to act in a way that leads a
company into crisis. Our Corporate Crisis Media Training
workshop is a two-day training program that empowers
individuals to interact with the media during a
corporate crisis, regardless of scope, allegations or
negligence. This crisis media training workshop will
equip participants with the training tools and crisis
communication skills required to inform, educate and
report to the public and media. These vital
communication skills can be utilized by multiple
parties, regardless of their role in dealing with the
media during a corporate crisis. These training
methodologies can also be used by corporations that may
need to interact with the media months or years after an
initial corporate crisis has passed and the media needs
to receive updates or additional information. Multiple
simulated press conferences and media briefing
situations are utilized to provide crisis media
participants with corporate crisis skill practice.
Personalized coaching sessions provide individual
feedback from a training instructor. Training modules,
application exercises, question and answer sessions,
media skill usage and other activities are used to
reinforce the learning process in this crisis media
training workshop.
Corporate Crisis Media Training program
participants will learn to:
 | Understand the issues faced during a corporate
crisis |
| Deal with the emotions of shareholders, the public
and members of the media |
| Properly interact with the media during a
corporate crisis |
| Protect image and credibility when conveying
corporate crisis information |
| Use training skills to determine media attitudes
and needs. |
| Overcome nervousness during a high pressure crisis
situation |
| Use visual aids and other media to reinforce a
message |
| Conduct face-to-face and telephone media
interviews during a crisis |
| Satisfy the media’s needs during a crisis while
focusing on key messages |
| Present accurate information without appearing
misinformed |
| Plan a crisis media presentation and build a
statement based on training skills |
| Maintain control under the most challenging
situations |
| Deal with the difficulties when a crisis has
far-reaching financial implications |
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