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Crisis Training Training
A Crisis can happen to any
organization, at any time. We specialize in preparing people
to manage a crisis while communicating effectively with
the media. For more information please call or email us.
Crises continue to be in
our newspaper headlines
and the lead stories on
radio and television
broadcasts. And crises
continue to affect
businesses in many forms
and continue to occur
without notice. But
what's happening where
we work in response to
this continuing trend of
crises? Are businesses
preparing for crises by
developing crisis
management plans? Do you
know if your company has
a crisis management plan
or a business disaster
recovery plan? Do they
have a crisis
communication plan?
The American Management
Association did a survey
in August & September
2005 and what that
survey revealed is
summarized below:
AMA surveyed 105
Executive Members and
customers during the
months of August and
September 2005 to
determine if crisis
management plans were,
indeed, in place.
According to the
results, more than half
(60%) of all U.S.
companies surveyed have
crisis management plans,
a downward trend since
2003 (64%). Among those
companies that do have
crisis management plans,
they have also addressed
concerns different from
those of previous years.
The greatest concern in
2005 was for natural
disasters (77%),
followed by more
traditional risks such
as technology system
failures (73%), and
industrial accidents
(65%), as well as risks
from crime (31%),
terrorism (46%) and
major fraud (18%).
When planning for a
crisis communication
plan, companies are
focused more closely on
their senior management
team (79%), and
employees (84%), than on
family members (38%).
More than half of all
respondents say that
their organization has
designated a crisis
management team (56%)
and half have conducted
crisis drills or
simulations (50%). And
38% have trained key
personnel in crisis
management skills.
Nearly half of the
companies surveyed
offered employees formal
training on
security
procedures (52%), and
most of those that do
(90%), receive training
once
a year or less.
The survey also reveals
that companies are also
concerned with employee
screening and selection
(27%--a high level of
concern) and business
resumption
planning
(34%). They are less
concerned about travel
(13%) and parking lot
safety
(10%).
After reviewing the
results of the AMA
survey, the most
striking things to me
that should cause at
least attention, if not
alarm, are the
following:
+ Only 60% of businesses
have a crisis management
plan and that is less
than in the 2003 AMA
survey.
+ Only 56% of the
businesses with a plan
have designated a crisis
management team
+ Only 50% of the
businesses with plans
have conducted crisis
drills or simulations
+ Only 38% of the
businesses with plans
have personnel trained
in crisis management
skills
+ 90% of the businesses
with plans have formal
training only once each
year
My professional
experience is that more
than 90% of the
businesses I have
contacted or have had
some business
relationship with since
1982 did not have a
crisis management plan
when I met them. And the
companies that have
followed-up on
developing a crisis
management plan did so
after some crisis
occurred or after
serious discussions
about
the value of a
crisis management plan
and the risks of not
having a crisis
management
plan. What
about your company - do
you know if it has a
crisis management plan?
If it does have a plan
are you familiar with
any part of it?
The AMA survey results
are cause for alarm, in
my opinion, and many
more businesses need to
be aware of what is
happening with crisis
management at work
today. Ownership and
senior management must
recognize the problem
and the risk factors and
then develop and
implement a strong
crisis management plan
for the organization.
Without a strong crisis
management and crisis
communications plan,
businesses can become
frozen with indecision
during a crisis. The
company can become
paralyzed without a
strategic organized
framework to respond to
the crisis. And the
company can literally be
devastated and actually
fold due to a lack of
crisis management
planning.
Source: Glenn Ebersole
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