This Crisis Media Training workshop focuses on the need for successful interaction with the media. After completing our training, your employees will have the skills necessary to confidently and correctly manage media contacts.
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Crisis Training Training
A Crisis can happen to any
organization, at any time. We specialize in preparing people
to manage a crisis while communicating effectively with
the media. For more information please call or email us.
A friend of mine once
described his supervisor
to me by saying "He is a
great crisis manager, if
there isn't a crisis
he'll create one". As
humorous as that may be,
often times managers
evolve into constant
crisis managers. They
don't intend for that to
happen, yet time and
time again it seems that
their department or
company is constantly on
the brink. Take a look
at the workload and
responsibility in front
of you right now. To
some degree aren't we
all in crisis management
mode all of the time?
It may be helpful to
define what exactly
crisis management is.
Encarta defines a crisis
as "a situation or
period in which things
are very uncertain,
difficult, or painful,
especially a time when
action must be taken to
avoid complete disaster
or breakdown."
If we carry that
definition into business
we can define crisis
management as "a
situation or period in
which the future success
and profitability of the
business and the
livelihood of its'
employees are at risk
and immediate action
must be taken to prevent
eminent company collapse
and closure."
Now that sounds much
more serious doesn't it?
Are you in crisis
management mode and
there is no crisis based
on our definition? If
you are there are some
pretty serious
consequences likely to
come your way.
While crisis management
certainly grabs the
attention of your
employees and coworkers
and may assist in short
term increased
productivity, over the
course of time your
employees will become
burned out, and when a
true crisis comes along
they may not able to
respond, or think that
this is just another one
of your crisis modes and
not feel the urgency of
the situation. (Remember
the boy he cried wolf?)
More importantly, how is
crisis management
affecting you? Chances
are you are taking work
home with you, it is
affecting your mood and
behavior around your
family and friends, you
may not enjoy coming to
work as much as you used
to or may even dread it!
It is not too late. Like
any rut you find
yourself in life you can
escape it. The first
step is to stop, take a
deep breathe, and
structure every day.
Don't try to fix 10
things at once, all you
will do is put a
band-aid on a leaky
pipe, it is bound to
start leaking again
soon. Prioritize the
issues that need your
attention and fix one
problem (completely) at
a time. Dedicate all of
your attention to fixing
the problem and do not
stray your attention
from it. Stay away from
your PDA, let your calls
go into voice mail,
close the door to the
office. Those questions
and problems will be
there for you to address
when you are done. Watch
a dog chase it's tail,
that is what your life
is like if you are in
constant crisis
management mode.
You will find rescue in
structure. You will be
more efficient. Your
employees and coworkers
will look up to you and
you will go home every
day with a feeling of
accomplishment for each
problem you completely
solve.
A real crisis will be
less likely to occur and
when one does you will
have an army of
dedicated soldiers ready
to help you battle it.
Source: Rick Docekal
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