This Crisis Media Training workshop focuses on the need for successful interaction with the media. After completing our training, your employees will have the skills necessary to confidently and correctly manage media contacts.
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Crisis Training Training
A Crisis can happen to any
organization, at any time. We specialize in preparing people
to manage a crisis while communicating effectively with
the media. For more information please call or email us.
When something goes
wrong, being a leader
become a lot harder.
Historically challenges
will define your legacy.
Rising to the occasion
isn't about just
reacting well to a
crisis but thinking
about how you would
handle yourself long
before trouble emerges.
Here are three tips to
prepare you for these
kinds of challenges:
Accept Responsibility:
No matter who or what
caused the problem, if
you're at ground zero of
something that went
wrong, then it's your
problem. People don't
like leaders who try to
pass the buck or
minimize their blame.
Good leaders often
inherit problems they
didn't create but must
solve. If you actively
respond to challenges,
you will appear
decisive. You can't try
go ignore the fact that
you've got a big mess to
clean up. Focus on
explaining how you'll
solve the problem as
well as make sure it
doesn't happen again.
People Don't Care About
Your Problems: Former
British Petroleum CEO,
Tony Hayward, may have
been exhausted when he
made his infamous
comment about wanting to
get, "...back to his
life," but this was a
big mistake. Leaders are
expected to do whatever
it takes to get the job
done. If you want to
work 8 to 5, then you
don't accept a
leadership position.
In addition, pretty much
everyone alive thinks
they they work hard and
that their work is under
appreciated. Don't get
in a battle with them by
saying that your life is
worse than theirs. You
will never win this
comparison.
Don't Try to Do It All:
When a challenge
emerges, some leaders
withdraw a bit from
their organization. They
become a solo operation
and try to solve the
problem on their own.
Before long, they are
overextended. That leads
to mistakes and an even
bigger mess. As a
leader, you need to
direct your team and not
try to do everything
yourself. When you pay
people to do stuff, you
need to let them do
their jobs. This will
also allow you to keep a
big picture perspective
With careful
preparation, you can
develop the skills
you'll need for the
crisis that surprises
you in the future.
Source: Ken Okel
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