This Crisis Media Training workshop focuses on the need for successful interaction with the media. After completing our training, your employees will have the skills necessary to confidently and correctly manage media contacts.
We pride ourselves on offering fully customized media training workshops depending on your industry.Tips For Developing A Successful Emergency/Crisis Management Program
SEO in Public Relations Crisis Management
Turnaround Specialists: Hiring a Crisis Management Leader
Strategies Behind Crisis Management
Crisis Management - How to Survive a "Disaster"
Turning Brand Crisis Management Occurrences Into Public Relation Bonanzas
Control on the Media - Crisis Management
Crisis Media Management Planning
The Best Way For a CEO to Deliver a Crisis Management Speech
World Class Corporate Crisis Media Management and Communications Teams
The Worst Case Scenario - Crisis Management Issues
Understanding Crisis Management KPIs
Crisis Management - What Happens When It's All Over?
Steps For Designing a Crisis Management Plan
Brand Under Fire - Crisis Management for Individuals
Crisis Management Tools For Remote Workers
Crisis Management - Are You Prepared?
Characteristics of Successful Crisis Management
Free Yourself From Crisis Management
25 More Crisis Management Lessons Learned
Effective Crisis Management of Major Incidents
Crisis Management - Expert Strategies For Turnarounds and Liquidations
Crisis Management Measures - Reduce Risks and Prevent Crisis
The Importance of Public Relations and Crisis Management Planning To Your Business
Corporate Crisis Management Tools
Crisis Management - Will You Survive This Day?
Crisis Management Planning - What's Happening Where We Work?
Crisis Training Classes
A Crisis can happen to any
organization, at any time. We specialize in preparing people
to manage a crisis while communicating effectively with
the media. For more information please call or email us.
Crisis media training
Crisis: an unstable or crucial time or state of affairs whose outcome will make a decisive difference for better or worse (Webster's New Collegiate).
"Playing with the media is a game you can't afford to lose. At worst, your reputation's at stake. At best, you forfeit a chance to build important relationships which can benefit you, your firm, and your clients. Reporters may make the rules, but crisis media training helps you learn to play the game to your advantage."
So says Kathy Kerchner, a former television reporter and now president of InterSpeak, LLC, and a company which specializes in training people to be successful with the news media.
Reporters come to any interview with an agenda based on the editorial demands of their employer and their own desire for high-level visibility. The newsroom is a very competitive place and if an interview with you can help propel the story to the front page or the lead of the 6 o'clock news, it's difficult for most journalists to retain complete objectivity.
Crisis media training teaches you to let your agenda direct an interview in a manner which still gives a reporter what he or she is looking for -- newsworthy information -- while reducing the chances of inaccurate facts and quotes being used. I say reducing -- eliminating isn't possible. "You can eliminate inaccurate quotes by not giving the interview," I've been told. Bull. Then the reporter just gets quotes from someone else, facts from less-accurate sources, and directly or indirectly implies that you're hiding something.
The crisis media training process typically includes education on how to prepare for an interview, what the "rules of the game" are, how to make sure your key messages get across no matter what's being asked, and very specific, personalized instruction on how you can be a better interview subject. The latter is accomplished by videotaping, replaying and critiquing a series of mock interviews during the course of the crisis media training session -- and then giving you the tape to take home and study again. Many people who thought they were great interview subjects pre-training have been shocked at the initial results when viewed on tape -- but then pleased with the positive changes evinced as crisis media training points are integrated into subsequent interviews.
"My clients have been able to use crisis media training not merely for dealing with the press, but also for communicating better when speaking to almost any audience, particularly when explaining a difficult situation," says Paul Roshka, founding partner of Roshka, Heyman, & DeWulf, a Phoenix firm specializing in securities litigation and business disputes.
A final note -- crisis media training is hard work, usually requiring at least six hours of time during which you shouldn't be interrupted by phone or pager. And it's even harder work if a crisis is already breaking; as with other elements of crisis communications, preparation before the stuff hits the fan is less stressful. Smart companies run their top execs through crisis media training at least once every couple of years, with specially focused "brush up" sessions concurrent with an actual, breaking crisis.
Source: Jonathan Bernstein link