This Crisis Media Training workshop focuses on the need for successful interaction with the media. After completing our training, your employees will have the skills necessary to confidently and correctly manage media contacts.
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Crisis Training Courses
A Crisis can happen to any
organization, at any time. We specialize in preparing people
to manage a crisis while communicating effectively with
the media. For more information please call or email us.
People hate bad
surprises, businesses
hate them as well. And
then comes "the trouble"
- something very not
good happened and it put
the business into the
critical situation when
even second of time
matters.
Public relations, as one
of the multiple tools of
crisis management, has
to be applied instantly,
because the hours of
silence can cost a lot
in proving your
position. The same story
is valid for online
businesses. Even more,
the Internet is more
open to information and
- logically - to media
attacks.
Can SEO be used as part
of PR media campaign
when time is a crucial
value?
Most likely - the answer
is negative. When it
comes to the urgency of
minutes and hours - then
the only SEO strategy
that you can use is to
play with the hot
keywords (like 'product
name' or 'company name')
and hope that to get
ranked quickly for your
video on YouTube or your
page on a social network
account.
And the traditional SEO
in its biggest part -
the power of backlinks -
can be used only for the
strategies that are
preventive by their
nature. Because it will
take months and months
before backlinks can
"glue" your positions on
the potentially
dangerous keywords.
However when this is
done, this barrier of
positive information in
search engines for your
major searches, will
help to you protect your
brand from the media
attacks aimed at killing
your brand.
So, whereas most of the
SEO inventory cannot be
used for quick solutions
in the short-term
period, still the
companies which are
planning the major
crisis patterns and
planning their activity
against these threats
can use the long-term
power of SEO, to secure
the informational
channels on the
important keywords with
laser targeted
precision.
Source: Nickolay
Bokhonok
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