This Crisis Media Training workshop focuses on the need for successful interaction with the media. After completing our training, your employees will have the skills necessary to confidently and correctly manage media contacts.
We pride ourselves on offering fully customized media training workshops depending on your industry.Tips For Developing A Successful Emergency/Crisis Management Program
SEO in Public Relations Crisis Management
Turnaround Specialists: Hiring a Crisis Management Leader
Strategies Behind Crisis Management
Crisis Management - How to Survive a "Disaster"
Turning Brand Crisis Management Occurrences Into Public Relation Bonanzas
Control on the Media - Crisis Management
Crisis Media Management Planning
The Best Way For a CEO to Deliver a Crisis Management Speech
World Class Corporate Crisis Media Management and Communications Teams
The Worst Case Scenario - Crisis Management Issues
Understanding Crisis Management KPIs
Crisis Management - What Happens When It's All Over?
Steps For Designing a Crisis Management Plan
Brand Under Fire - Crisis Management for Individuals
Crisis Management Tools For Remote Workers
Crisis Management - Are You Prepared?
Characteristics of Successful Crisis Management
Free Yourself From Crisis Management
25 More Crisis Management Lessons Learned
Effective Crisis Management of Major Incidents
Crisis Management - Expert Strategies For Turnarounds and Liquidations
Crisis Management Measures - Reduce Risks and Prevent Crisis
The Importance of Public Relations and Crisis Management Planning To Your Business
Corporate Crisis Management Tools
Crisis Management - Will You Survive This Day?
Crisis Management Planning - What's Happening Where We Work?
Crisis Training Courses
A Crisis can happen to any
organization, at any time. We specialize in preparing people
to manage a crisis while communicating effectively with
the media. For more information please call or email us.
Ask yourself whether the
priority should be given
to crisis management or
plan development when
funds are limited.
In an ideal world, with
unlimited funds and
resources, business
continuity managers
would develop well
rounded, fully tested,
comprehensive business
continuity plans, whilst
at the same time putting
together carefully
chosen, regularly
exercised, crisis
management teams.
However, the reality is
that for the vast
majority of
organizations, business
continuity management
activities are
compromised by limited
budgets and insufficient
time and resources.
Therefore some
prioritization must take
place. This is the first
in a series of
Continuity Central
articles which will
attempt to explore the
prioritization process
and the reasons behind
the budgetary and
resource decisions that
business continuity
managers make.
Plan development and
crisis management are
both key areas of
business continuity but
where should the
priority lie? Where
funds and resources are
limited is a better to
try and focus on both
areas or should one area
be given the lion’s
share of resources to
the detriment of the
other?
In true business
continuity style the way
to make the decision is
to start with a risk
assessment:
1) Scenario one: split
funds and resources
equally between the two
areas.
This would mean that
both plan development
and crisis management
could be covered up to a
point. However, there is
a substantial risk that
both areas will be
compromised with the
result that the business
continuity plan is not
as good as it could be
and neither is the
crisis management team.
Both could fail to
perform well during an
invocation.
2) Scenario two: focus
funds and resources on
plan development.
Here a detailed business
impact analysis would be
conducted and the major
risks identified.
Mitigation and recovery
strategies would then be
determined. This would
result in a document
that fully details the
steps that will be taken
to restore the company’s
mission critical assets
within the required
recovery time objectives
for the incidents that
have been considered.
However, since little
resource has been put
into developing the
crisis team there is a
strong risk that the
plan will not be
correctly used and
implemented during an
incident and that, if a
scenario occurs which
goes beyond the
boundaries of the
business continuity
plan, there may be panic
and confusion rather
than strong crisis
leadership and rapid
decision making. One of
the major lessons
learned from September
11th was that many
companies with
well-prepared business
continuity plans failed
to handle the crisis
effectively because the
disaster created
conditions which were
beyond the scope of the
plans.
3) Scenario three: focus
funds and resources on
crisis management.
Here the bulk of the
limited resources are
used to develop an
excellent crisis
management capability. A
team is selected for its
experience; its decision
making capabilities; its
ability to perform well
under severe pressure
and to be able to think
‘outside the box’. The
team is frequently
exercised and is
strongly developed using
team-building
techniques. The
advantage in this
scenario is that the
crisis team can respond
to any potential
incident and can quickly
develop appropriate
recovery strategies,
even if these had not
previously been
envisioned. However,
there is a strong risk
that, because the focus
has been on crisis
management, rather than
on business continuity
plan development, the
information that is
needed to implement the
disaster recovery
strategies that the
crisis team develop
might not be available
or might take a long
time to acquire.
From the above it seems
clear that a compromise
solution is required.
The benefits seem to
fall on the side of
having a strong crisis
management team; but
some element of business
continuity plan
development is necessary
to ensure that the team
has the necessary
information and that the
required pre-planned
disaster recovery
arrangements have been
made. This is the
MINIMISED PLAN and
MAXIMISED TEAM approach:
MINIMISED PLAN
Keep the business
continuity plan document
to the absolutely bare
minimum - no complicated
procedures and
processes, just simple
information that the
crisis management team
can use as the basis of
taking action and
decisions.
MAXIMISED TEAM
Build the best team
possible with your
internal resources and
add external resources
where necessary to
strengthen the team and
fill the gaps. Use
psychometric testing to
help with this process.
Train the team and
exercise it again and
again. Encourage lateral
thinking and positive
leadership. Ensure that
your team can always be
quickly contacted and
that members know the
exact location of
primary and secondary
Emergency Operations
Centers and muster
points. Ensure that each
team member is backed-up
by a deputy. The team
should be empowered to
make all necessary
decisions for the
company, should include
key directors and
managers and must have a
clear leadership
structure.
The above approach
requires a particular
‘breed’ of business
continuity manager to
facilitate it. This
person will no longer be
primarily a planner but
instead will be a
‘people person’.
Analytical skills will
still be needed but will
take second place to
team building and
training abilities.
Source:
David Honour
link