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Crisis Training Courses
A Crisis can happen to any
organization, at any time. We specialize in preparing people
to manage a crisis while communicating effectively with
the media. For more information please call or email us.
Emergency/Crisis
Management Planning
needs vary with the
industry, type of
operations, and
regulatory
applicability; however,
the following guidelines
can be used for any
situation:
WHAT ARE YOUR HAZARDS?
The first step is to
Identify vulnerabilities
and hazards associated
with your operation. No
one understands your
operation better than
you. Ensure that
emergency, business
continuity, and security
issues are considered
and use this analysis to
prioritize your plan
development efforts.
• You should consider
the following topics, at
a minimum:
• What are your
vulnerabilities to
natural disasters?
Depending on the
geographic scope of your
operation, you may be
subject to hurricanes,
earthquakes, tornadoes.
floods, ice storms, or
all of these.
• How would your company
continue to operate in
the midst of a pandemic
situation?
• What are the hazards
introduced by your
operation, and who may
be impacted from a fire,
release of hazardous
material, oil spill, or
explosion? Consider
various events involving
similar types of
operations involving
other entities, not the
fact that it may have
never happened in yours.
• In the event that your
primary or corporate
office becomes
uninhabitable due to a
fire, flood, hurricane,
earthquake, power
failure or other event,
could your company to
operate?
• What are your security
vulnerabilities?
WHAT TYPE OF PLANS
SHOULD BE DEVELOPED AND
AT WHAT LEVEL?
The next step is to use
the results of the
Hazard Analysis
performed above, and
determine what plan
types should be
developed, and which
should be developed on a
facility level or
corporate/enterprise-wide
level. For instance,
site-specific fire
pre-plans may be
valuable for buildings
and storage tanks that
contain flammable
contents; business
continuity plans may be
applicable at the
corporate level.
Example programs may
include the following:
FACILITY LEVEL PLANS
• Emergency Response
Plans (industrial
operations), Emergency
Operations Plans
(hospitals, schools and
universities), Emergency
Action Plans (office
building) describing
site-specific initial
response and activations
procedures for potential
hazards.
• Fire Pre-Plans for
buildings and process
equipment, if
applicable.
• SPCC, OPA 90 Plans,
RCRA Contingency Plans,
SWPPP and other
regulatory plans for
facilities that store
oil.
CORPORATE/ENTERPRISE-LEVEL
PLANS
• Crisis Management
Plans describing
corporate procedures for
supporting operational
emergencies, and for
responding to corporate
crises, including
security, product
liability, financial and
other reputation issues.
• Business Continuity
Plans for corporate and
regional offices
• Pandemic Plans (often
included as a subset of
Business Continuity
Plans)
HOW SHOULD THE PLANS BE
ORGANIZATION AND WHAT IS
THE APPROPRIATE LEVEL OF
DETAIL?
Identify applicable
regulatory requirements
and ensure that your
program addresses them,
but remember that the
primary purposes of the
plans are to enable your
company to respond
effectively, and in the
process, to ensure
compliance. A common
mistake is to organize
plans specifically to
meet the order of the
regulations, when in
fact, this may not
result in the most
logical or user-friendly
format. Keep in mind
that some regulations
require a specific plan
format or order of
content, however, in
many cases there is
flexibility to organize
the plan differently, as
long as a regulatory
cross-reference is
provided and clearly
identifies where each
requirement is
addressed.
Develop plans in a
logical format that will
be intuitive to
responders who may not
have had time to review
them or training. A good
test is to provide the
plan to someone outside
the organization and
find out how long it
takes for them to find
key response
information.
Ensure that plan content
is comprehensive enough
to provide tools needed
for a response but is
not so detailed that it
reduces the
effectiveness of the
plan and results in more
plan maintenance than
necessary. Consider
providing references
and/or hyperlinks to
detailed technical or
regulatory information
that may be needed but
is too detailed to
include in the plan.
Develop the content in a
streamlined format with
the goal of reducing the
time required to read
it. Bullet points and
checklists are favorable
to paragraphs of
information.
Source: Scott Rogers
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