This Crisis Media Training workshop focuses on the need for successful interaction with the media. After completing our training, your employees will have the skills necessary to confidently and correctly manage media contacts.
We pride ourselves on offering fully customized media training workshops depending on your industry.Tips For Developing A Successful Emergency/Crisis Management Program
SEO in Public Relations Crisis Management
Turnaround Specialists: Hiring a Crisis Management Leader
Strategies Behind Crisis Management
Crisis Management - How to Survive a "Disaster"
Turning Brand Crisis Management Occurrences Into Public Relation Bonanzas
Control on the Media - Crisis Management
Crisis Media Management Planning
The Best Way For a CEO to Deliver a Crisis Management Speech
World Class Corporate Crisis Media Management and Communications Teams
The Worst Case Scenario - Crisis Management Issues
Understanding Crisis Management KPIs
Crisis Management - What Happens When It's All Over?
Steps For Designing a Crisis Management Plan
Brand Under Fire - Crisis Management for Individuals
Crisis Management Tools For Remote Workers
Crisis Management - Are You Prepared?
Characteristics of Successful Crisis Management
Free Yourself From Crisis Management
25 More Crisis Management Lessons Learned
Effective Crisis Management of Major Incidents
Crisis Management - Expert Strategies For Turnarounds and Liquidations
Crisis Management Measures - Reduce Risks and Prevent Crisis
The Importance of Public Relations and Crisis Management Planning To Your Business
Corporate Crisis Management Tools
Crisis Management - Will You Survive This Day?
Crisis Management Planning - What's Happening Where We Work?
Crisis Training Seminars
A Crisis can happen to any
organization, at any time. We specialize in preparing people
to manage a crisis while communicating effectively with the media. For more information please call or email us.
Crisis management
strategy has become a
flourishing industry.
Unfortunately, it is a
necessity of corporate
reputation management
and public safety. While
some companies hire
professionals to consult
or even completely
develop the crisis
management policies and
crisis communications
methods effectively,
others take on the task
by themselves.
Great Responsibility
Comes With Crisis
Management
This is not a task for
the faint-hearted as it
comes with incredible
responsibility.
Depending upon the size
of the organization and
the type of industry
involved the physical
safety, emotional
well-being, corporate
reputation, and even
environmental safety may
rest upon a
well-developed crisis
management policy.
What Characteristics
Must Be Included?
No matter who is
responsible for
developing and
implementing the
policies and procedures
that must exist, there
are certain
characteristics that
will be included in a
successful crisis
management plan. Some of
those characteristics
are:
* Team creation - You
must have a designated
team of personnel that
is in charge of
handling. This should
include expertise in
executive,
marketing/product
management, operations,
legal, human
resources, information
technology, finance, PR
or media.
* Command center - A
command center should be
established which will
serve as the central
location for all
incoming and outgoing
communications.
* Problem dissection -
The team must break down
the problem into
manageable sectors and
assign those sectors to
appropriate team
members.
* Incoming communication
- You must establish a
call center if necessary
to handle concerns and
possibly information
from employees and
members of the pubic if
necessary.
* Outgoing communication
- A single person should
serve as the voice of
the organization. This
person must be properly
informed and prepared
before providing any
necessary public
updates. It may also be
necessary to communicate
directly with employees
or their family members
as well.
* Resolution and control
- Damage control must be
handled promptly and
effectively. This will
not only be necessary
for public safety, but
also for corporate
reputation management. A
resolution when
applicable should be
employed. In addition,
you must determine what
steps can be established
to prevent a similar
situation in the future.
When you employ the
services of a
professional crisis
management team to
develop and assist your
company in implementing
the necessary policies
and procedures to
prepare for a crisis
these bases should all
be addressed. However,
if you determine to
undertake this project
on your own, you must
make sure that your plan
contains all of these
characteristics.
Regardless of who will
shoulder the
responsibility of
developing plans,
procedures, and teams
you must do it today. Do
not put off preparing a
successful crisis
management plan until it
is too late.
The biggest contributing
factor to the
successfulness of crisis
communication and a
crisis management plan
is preparing in advance.
While no one ever wants
a crisis to happen, when
it does being prepared
allows for it to be
handled in a manner that
controls the damage and
helps those that are
affected to minimize the
negative personal
effects.
Source: Malcolm Hafner
link