This Crisis Media Training workshop focuses on the need for successful interaction with the media. After completing our training, your employees will have the skills necessary to confidently and correctly manage media contacts.
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Crisis Training Seminars
A Crisis can happen to any
organization, at any time. We specialize in preparing people
to manage a crisis while communicating effectively with the media. For more information please call or email us.
When a scandal or
corporate crisis
communicates with all
its fury, it is very
difficult if not
impossible to have
absolute control of the
news being published in
the media. Therefore the
most effective way of
handling a crisis is to
avoid it completely.
Yellow rumor, bad
intention,
sensationalism and news
features are remote news
coverage in such
situations.
It has moments in
volatile sectors such as
mining companies. It is
an object that has to
carry out its work in
holding the face of
several challenges to
established interest
groups.
How can one control the
news of an accidental
spill of toxic chemicals
in a dam? How can a
company manage the media
in a press release like
this? and moreover who
will look first for the
journalists to request
information, a mining
company or environmental
groups.
It is difficult to
control media in a
situation like this or a
similar one, if not
taken preventive
measures and the
response action planned
well in advance.
Recall that a
communication strategy
will be successful only
if it is based on
realities. So an
organization have to
work with the truth,
know how to present that
does not affect or
increase the negative
positioned adjectives.
The relationship with
the representatives of
the media must be
permanent and much more
from us the nature of
their work-latent risks
that could lead to a
contingency, in a crisis
situation.
For a company that
manufactures chemicals,
the possibility of a
spill or an explosion is
latent, a bank could get
into a situation of
liquidity and not
necessarily lead to
bankruptcy, a rumor and
poor management in the
media may produce a
massive retreat, that
will lead to a collapse
of the government
institution that manages
a large budget and
political conflicts may
have to be a victim of a
campaign of accusations
of corruption cases, a
company with a poor
working relationship may
have many internal
problems.
All this must be
regarded as latent risks
to which we must
anticipate and be ready
with the anti-crisis
devices.
In a company with latent
risks, producing a
manual of crisis becomes
vital. This manual will
be in crisis thorough
detail, and what will
the management of all
communication in general
and journalists in
general to offset any
imbalance information.
Every company should
know in advance the
risks they are submitted
to in future. A company
might be surprised by a
media attack that
damages their image and
should review the
activities of its Public
Relations Department,
they should be prepared
and be warned and react
to anything that
happens.
In conclusion: We have
to balance real-time
negative news and we
must strengthen the
positive news in a given
crisis management,
trying to set the agenda
on issues of public
debate.
Source: Ethan Hill
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