This Crisis Media Training workshop focuses on the need for successful interaction with the media. After completing our training, your employees will have the skills necessary to confidently and correctly manage media contacts.
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Crisis Training Workshops
A Crisis can happen to any
organization, at any time. We specialize in preparing people
to manage a crisis while communicating effectively with the media. For more information please call or email us.
Although denial is a
powerful coping
mechanism, organizations
must recognize the
potential for crisis by
preparing a
comprehensive crisis
media plan. In the
ordinary times before a
crisis strikes,
contingency plans assess
the uncertainties that
occur during a crisis. A
well-conceived
contingency crisis media
plan addresses the way
the organization can
reduce ambiguity by
communicating with the
media.
Difficulty: Challenging
Instructions
1 Uncover the
extent and nature of the
crisis. Sometimes a
crisis doesn't exist
until the media declares
it as such. Conduct an
emergency fact-finding
mission to ascertain
whether the event meets
the definition of the
organization's crisis
threshold.
2 Create a crisis
media center. Crises
involving injuries or
deaths can bring
hundreds of press
members and thousands of
phone calls. Establish a
crisis communications
center where media can
receive updates and
press kits.
3 Designate a
crisis media
spokesperson. Large
organizations must
retain a media savvy
individual trained in
crisis communications.
In crises of great
magnitude, a
high-ranking official
should address the
media.
4 Deliver a
consistent crisis media
message. Crises create
an information void the
media is hungry to fill.
You must deliver
accurate information,
even when using multiple
crisis media
spokespersons, to
prevent rumors and
confusion.
5 Use the media
spotlight as an
opportunity to highlight
your company's mission
and operations. Although
damage control is the
first priority, you must
also remind the public
of your organization's
value and importance.
6 Make disclosures
immediately as you
uncover information.
Withholding information
puts an organization's
reputation at risk.
However, deliver only
confirmed information,
not speculative reports.
7 Monitor the
media throughout the
crisis. If you discover
reporting errors, take
immediate corrective
action. Keep a log
throughout the crisis of
all media reports and
contacts, and use these
notes to hone future
media plans.
Source: an eHow
Contributor
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