This Crisis Media Training workshop focuses on the need for successful interaction with the media. After completing our training, your employees will have the skills necessary to confidently and correctly manage media contacts.
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Crisis Training Workshops
A Crisis can happen to any
organization, at any time. We specialize in preparing people
to manage a crisis while communicating effectively with the media. For more information please call or email us.
Every corporation with a
strong product line and
a strong brand name
knows what it's like to
go through a brand
crisis event. When they
occur they shake your
company's core
foundation, but you can
easily turn a horrible
situation into a good
one, and there are
plenty of examples and
corporate history of PR
teams that have done
just that.
For instance, when
Tylenol was found to
have a poisonous
substance in it, the
company immediately
pulled all the Tylenol
off the shelf, and
introduced that it would
now have secured
packaging so nothing
like this could ever
happen again. This was
great for Tylenol, but
unfortunate for their
competition that did not
have the safety, special
seals on their
packaging.
Having tamperproof
products turned out to
be a public relations
bonanza for Tylenol and
actually increase sales.
This of course is just
one example of turning a
terrible negative into
an incredible product
advantage, thus
enhancing brand. Now
people know their
product is safe, and
they trust it even more
because the company did
the right thing.
Not all Brand Crisis
Management occurrences
turnout as great, a lot
of it has to do with
their crisis management
abilities and the people
on their communications
relations and PR teams.
There's obviously a
right way and wrong way
to do it. Things happen
a lot faster now with
social networks,
twitter, and the nightly
television news.
Still, with all this
attention focused on
your company, and if you
can get out in front of
the story you can turn
something like this into
an incredible positive
and increase sales
through proper media
communication.
Source: Lance Winslow
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