This Crisis Media Training workshop focuses on the need for successful interaction with the media. After completing our training, your employees will have the skills necessary to confidently and correctly manage media contacts.
We pride ourselves on offering fully customized media training workshops depending on your industry.Tips For Developing A Successful Emergency/Crisis Management Program
SEO in Public Relations Crisis Management
Turnaround Specialists: Hiring a Crisis Management Leader
Strategies Behind Crisis Management
Crisis Management - How to Survive a "Disaster"
Turning Brand Crisis Management Occurrences Into Public Relation Bonanzas
Control on the Media - Crisis Management
Crisis Media Management Planning
The Best Way For a CEO to Deliver a Crisis Management Speech
World Class Corporate Crisis Media Management and Communications Teams
The Worst Case Scenario - Crisis Management Issues
Understanding Crisis Management KPIs
Crisis Management - What Happens When It's All Over?
Steps For Designing a Crisis Management Plan
Brand Under Fire - Crisis Management for Individuals
Crisis Management Tools For Remote Workers
Crisis Management - Are You Prepared?
Characteristics of Successful Crisis Management
Free Yourself From Crisis Management
25 More Crisis Management Lessons Learned
Effective Crisis Management of Major Incidents
Crisis Management - Expert Strategies For Turnarounds and Liquidations
Crisis Management Measures - Reduce Risks and Prevent Crisis
The Importance of Public Relations and Crisis Management Planning To Your Business
Corporate Crisis Management Tools
Crisis Management - Will You Survive This Day?
Crisis Management Planning - What's Happening Where We Work?
Crisis Training Workshops
A Crisis can happen to any
organization, at any time. We specialize in preparing people
to manage a crisis while communicating effectively with the media. For more information please call or email us.
Almost all corporations
face crisis situations,
but these situations can
actually serve to build
the public's trust with
the company if they are
handled correctly. A
company builds this
trust by how it
communicates to the
public about the
situation. This kind of
communication is called
corporate crisis
communication.
Definition
Corporations use crisis
communication when an
event causes the company
to receive negative
media attention. These
situations could be as
diverse as a legal
dispute or some kind of
disaster --- man made or
natural.
Objective
Corporate crisis
communication seeks to
minimize the damage that
might be done as a
result of the negative
press that follows an
event of this scope.
Keys to Crisis
Communication Success
The key to mastering
crisis communication is
to tell the whole truth
about the situation and
tell it right away.
People Involved
The company's CEO as
well as the public
relations/ crisis
communication team
should be notified when
a crisis breaks out.
These people should come
up with a plan of action
to divert the crisis and
handle communication of
the company's position
to the media.
Famous Example
The Tylenol Scare of
1982 is an example of
corporate crisis
communication in action.
When it was discovered
that bottles of Tylenol
had been laced with
cyanide, which killed
seven people, steps were
taken by Tylenol's
parent company to limit
the effect of the event
on the company's public
image.
Source: Buffy Naillon
link