Crisis Communication Skills Training


	Crisis Communication Training
	Personalized Crisis Media Training Workshops.
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Crisis Communication Skills Training

When an organization is forced to deal with a crisis, effective communication skills are suddenly placed under a microscope. The camera lens can be awfully unforgiving. Oftentimes, those who feel they are excellent communicators are surprised when they see themselves during interviews, press conferences or when simply reading statements to the press. Others are surprised by their word choice and messages when reading their quotes in a local newspaper or national trade publication. Effective communication skills are important but they become extremely vital when an organization is faced with a crisis. Properly designed training programs offer communications professionals the opportunity to hone communications skills and understand how they can be put to use during crisis communication situations. Our Crisis Communication Skills Training workshop provides participants with an in-depth one-day course on the skills required to project an effective, reliable and trustworthy image and message when dealing with the media during a crisis.

The ability to communicate clearly and effectively with the media is at the center of the Crisis Communication Skills Training. Our communications skills class focuses on three particular methods of communication. Each method plays an important role in the message you communicate when dealing with the media during a crisis. Our highly interactive, one-day workshop also provides participants with a self-analysis of personal communication skills. This analysis enables communications professionals to understand their personal strengths and weaknesses and how they can build chemistry and establish rapport with members of the media. Other communication skills such as the ability to overcome the fear associated with public speaking are covered. During this training workshop, participants practice by delivering various presentations that might be used in a crisis media situation. Time is also spent working on effective written communication. Each presentation is videotaped and followed by training instructor coaching and feedback. This format allows participants to review and evaluate progress and alter any behaviors that might affect their message. Communication training modules, individual exercises, question and answer sessions and crisis media activities are also covered.

Crisis Media Training program participants will learn to:

	Understand their personal communication style
	Establish chemistry and build rapport with members of the media
	Flex their communication style based on varying communication needs
	Properly interact with the media during a crisis
	Enhance voice projection, articulation, pacing, and fluency
	Enhance body language, eye contact, and gesturing
	Determine audience attitudes and needs.
	Overcome nervousness.
	Conduct face-to-face media interviews during a crisis
	Satisfy the media’s needs during a crisis while focusing on a message
	Present accurate information without appearing misinformed
	Plan a crisis media presentation
	Appear knowledgeable and calm under the pressure that results from a crisis
	Maintain control under the most challenging situations
	Write statements and releases to reinforce messages during a crisis.