This Crisis Media Training workshop focuses on the need for successful interaction with the media. After completing our training, your employees will have the skills necessary to confidently and correctly manage media contacts.
We pride ourselves on offering fully customized media training workshops depending on your industry.It was just a few short years ago when, not long after the technology bubble had burst and markets had already started taking a dive, that many prominent corporations were rocked with financial scandals and allegations of corporate impropriety. Some of the country’s largest energy companies, telecommunications firms, financial companies and multinational conglomerates suddenly found themselves having to respond to allegations of wrongdoing and possible civil and criminal penalties. In some cases, these allegations were justified and led to protracted legal cases and investigations. In other cases, allegations were found to be without merit and were eventually cleared up by authorities and other investigating agencies. Under both scenarios, the media descended upon corporations looking to uncover any information related to the scandals. The ability to deal with members of the media during a corporate crisis is a crucial skill, one that must be learned and utilized via training and skills practice. Our Corporate Crisis Media Training program provides public relations professionals, corporate spokesmen, government officials and other professionals with the ability to effectively manage a corporate crisis situation with the media.
Corporations who handle their affairs in an ethical and honest matter are not safe from allegations or scandal, particularly when a few “bad apples” decide to take it upon themselves to act in a way that leads a company into crisis. Our Corporate Crisis Media Training workshop is a two-day training program that empowers individuals to interact with the media during a corporate crisis, regardless of scope, allegations or negligence. This crisis media training workshop will equip participants with the training tools and crisis communication skills required to inform, educate and report to the public and media. These vital communication skills can be utilized by multiple parties, regardless of their role in dealing with the media during a corporate crisis. These training methodologies can also be used by corporations that may need to interact with the media months or years after an initial corporate crisis has passed and the media needs to receive updates or additional information. Multiple simulated press conferences and media briefing situations are utilized to provide crisis media participants with corporate crisis skill practice. Personalized coaching sessions provide individual feedback from a training instructor. Training modules, application exercises, question and answer sessions, media skill usage and other activities are used to reinforce the learning process in this crisis media training workshop.
Corporate Crisis Media Training program participants will learn to:
- Understand the issues faced during a corporate crisis
- Deal with the emotions of shareholders, the public and members of the media
- Properly interact with the media during a corporate crisis
- Protect image and credibility when conveying corporate crisis information
- Use training skills to determine media attitudes and needs.
- Overcome nervousness during a high pressure crisis situation
- Use visual aids and other media to reinforce a message
- Conduct face-to-face and telephone media interviews during a crisis
- Satisfy the media’s needs during a crisis while focusing on key messages
- Present accurate information without appearing misinformed
- Plan a crisis media presentation and build a statement based on training skills
- Maintain control under the most challenging situations
- Deal with the difficulties when a crisis has far-reaching financial implications
Contact us for more
information on this
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pricing and scheduling.
email: information@crisistraining.net phone: 713-627-7700