 | Understand their personal communication style |
 | Establish chemistry and build rapport with members
of the media |
 | Flex their communication style based on varying
communication needs |
 | Properly interact with the media during a crisis |
 | Enhance voice projection, articulation, pacing,
and fluency |
 | Enhance body language, eye contact, and gesturing |
 | Determine audience attitudes and needs. |
 | Overcome nervousness. |
 | Conduct face-to-face media interviews during a
crisis |
 | Satisfy the media’s needs during a crisis while
focusing on a message |
 | Present accurate information without appearing
misinformed |
 | Plan a crisis media presentation |
 | Appear knowledgeable and calm under the pressure
that results from a crisis |
 | Maintain control under the most challenging
situations |
 | Write statements and releases to reinforce
messages during a crisis. |