Crisis Management and Media Relations Training
 

It doesn’t matter what industry you work in, how large you are or who your clients might be, a crisis can strike nearly any organization without warning. On any given day, one can pick up a newspaper and read story after story of organizations facing a crisis. Large corporations find themselves in the news after financial improprieties have come to light. Others must deal with crisis management when a faulty piece of machinery leaves workers hospitalized or worse. Regardless of your organization’s particular function, understanding how to deal with crisis management and media relations is crucial to protecting your company’s image in the public eye. Not knowing how to handle these areas can be as catastrophic as a crisis. Our highly interactive and comprehensive Crisis Management and Media Relations Training workshop is designed to provide public relations professionals, marketing executives, company spokesmen, investor relations contacts and others with the key training skills to deal with the media during a crisis situation.

The two-day Crisis Management and Media Relations Training workshop focuses on the ability of participants to work closely with media and other related professionals during difficult crisis situations. The goal of the workshop is to ensure that participants have the tools and skills required to properly stem any public relations damage caused during a crisis and communicate with members of the media. These conflict management and media relations skills are invaluable and can be utilized when quick-thinking conflict management skills are required. During a crisis, time is of the essence and understanding these ingrained skills is vital. Training discussions related to conflict management, media relations, presentations and the ability manage the fear of public speaking are all covered in this training workshop. All skills help reinforce an organization’s image and message during a crisis. During this conflict management training workshop, participants practice by utilizing skills and preparing materials which could be used in a crisis management situation. Individual presentations are followed by coaching sessions and feedback designed to provide personalized assistance from a training instructor. Additional time is spent working on crisis management training modules, group exercises, writing skills, question and answer sessions and self-paced activities. All skills taught in this crisis management and media relations workshop are taught by a senior team of training instructors with experience in crisis management and media relations.

Crisis Management and Media Relations Training program participants will learn to:

• Handle the difficulties that arise during a crisis management situations
• Properly interact with the media during a crisis
• Utilize crisis management skills to minimize damage to a company’s image
• Determine media attitudes, needs and requirements
• Overcome nervousness during crisis management situations
• Use training skills to utilize presentation media effectively
• Conduct face-to-face media interviews during a crisis
• Satisfy the media’s needs during a crisis while focusing on a message
• Present accurate information without appearing misinformed
• Plan a crisis media presentation
• Build a crisis management action plan
• Appear knowledgeable during crisis management
• Maintain control under the most challenging situations

Contact us for more information on this seminar including pricing and scheduling.