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  Crisis Management and Media Relations Training  
It doesn’t matter what industry you work in, how large you are or who your clients might be, a crisis can strike nearly any organization without warning. On any given day, one can pick up a newspaper and read story after story of organizations facing a crisis. Large corporations find themselves in the news after financial improprieties have come to light. Others must deal with crisis management when a faulty piece of machinery leaves workers hospitalized or worse. Regardless of your organization’s particular function, understanding how to deal with crisis management and media relations is crucial to protecting your company’s image in the public eye. Not knowing how to handle these areas can be as catastrophic as a crisis. Our highly interactive and comprehensive Crisis Management and Media Relations Training workshop is designed to provide public relations professionals, marketing executives, company spokesmen, investor relations contacts and others with the key training skills to deal with the media during a crisis situation.

The two-day Crisis Management and Media Relations Training workshop focuses on the ability of participants to work closely with media and other related professionals during difficult crisis situations. The goal of the workshop is to ensure that participants have the tools and skills required to properly stem any public relations damage caused during a crisis and communicate with members of the media. These conflict management and media relations skills are invaluable and can be utilized when quick-thinking conflict management skills are required. During a crisis, time is of the essence and understanding these ingrained skills is vital. Training discussions related to conflict management, media relations, presentations and the ability manage the fear of public speaking are all covered in this training workshop. All skills help reinforce an organization’s image and message during a crisis. During this conflict management training workshop, participants practice by utilizing skills and preparing materials which could be used in a crisis management situation. Individual presentations are followed by coaching sessions and feedback designed to provide personalized assistance from a training instructor. Additional time is spent working on crisis management training modules, group exercises, writing skills, question and answer sessions and self-paced activities. All skills taught in this crisis management and media relations workshop are taught by a senior team of training instructors with experience in crisis management and media relations.

Crisis Management and Media Relations Training program participants will learn to:

bulletHandle the difficulties that arise during a crisis management situations
bulletProperly interact with the media during a crisis
bulletUtilize crisis management skills to minimize damage to a company’s image
bulletDetermine media attitudes, needs and requirements
bulletOvercome nervousness during crisis management situations
bulletUse training skills to utilize presentation media effectively
bulletConduct face-to-face media interviews during a crisis
bulletSatisfy the media’s needs during a crisis while focusing on a message
bulletPresent accurate information without appearing misinformed
bulletPlan a crisis media presentation
bulletBuild a crisis management action plan
bulletAppear knowledgeable during crisis management
bulletMaintain control under the most challenging situations

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