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Crisis
Management and Media Relations Training |
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It doesn’t matter
what industry you work in, how large you are or who your
clients might be, a crisis can strike nearly any
organization without warning. On any given day, one can
pick up a newspaper and read story after story of
organizations facing a crisis. Large corporations find
themselves in the news after financial improprieties
have come to light. Others must deal with crisis
management when a faulty piece of machinery leaves
workers hospitalized or worse. Regardless of your
organization’s particular function, understanding how
to deal with crisis management and media relations is
crucial to protecting your company’s image in the
public eye. Not knowing how to handle these areas can be
as catastrophic as a crisis. Our highly interactive and
comprehensive Crisis Management and Media Relations
Training workshop is designed to provide public
relations professionals, marketing executives, company
spokesmen, investor relations contacts and others with
the key training skills to deal with the media during a
crisis situation.
The two-day Crisis Management and Media Relations
Training workshop focuses on the ability of participants
to work closely with media and other related
professionals during difficult crisis situations. The
goal of the workshop is to ensure that participants have
the tools and skills required to properly stem any
public relations damage caused during a crisis and
communicate with members of the media. These conflict
management and media relations skills are invaluable and
can be utilized when quick-thinking conflict management
skills are required. During a crisis, time is of the
essence and understanding these ingrained skills is
vital. Training discussions related to conflict
management, media relations, presentations and the
ability manage the fear of public speaking are all
covered in this training workshop. All skills help
reinforce an organization’s image and message during a
crisis. During this conflict management training
workshop, participants practice by utilizing skills and
preparing materials which could be used in a crisis
management situation. Individual presentations are
followed by coaching sessions and feedback designed to
provide personalized assistance from a training
instructor. Additional time is spent working on crisis
management training modules, group exercises, writing
skills, question and answer sessions and self-paced
activities. All skills taught in this crisis management
and media relations workshop are taught by a senior team
of training instructors with experience in crisis
management and media relations.
Crisis Management and Media Relations Training
program participants will learn to:
 | Handle the difficulties that arise during a crisis
management situations |
| Properly interact with the media during a crisis |
| Utilize crisis management skills to minimize
damage to a company’s image |
| Determine media attitudes, needs and requirements |
| Overcome nervousness during crisis management
situations |
| Use training skills to utilize presentation media
effectively |
| Conduct face-to-face media interviews during a
crisis |
| Satisfy the media’s needs during a crisis while
focusing on a message |
| Present accurate information without appearing
misinformed |
| Plan a crisis media presentation |
| Build a crisis management action plan |
| Appear knowledgeable during crisis management |
| Maintain control under the most challenging
situations |
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