This Crisis Media Training workshop focuses on the need for successful interaction with the media. After completing our training, your employees will have the skills necessary to confidently and correctly manage media contacts.
We pride ourselves on offering fully customized media training workshops depending on your industry.When a crisis occurs, members of the media can swoop down on an organization before organizations have had a chance to craft a response or initial statement regarding a situation. The way an organization provides a response to the media can go a long way towards shaping initial public reaction. Poorly crafted responses can lead members of the media to believe that information is being withheld and that a crisis might be worse than anticipated. At the same time, a well-written and factual response can appease initial fears and strengthen an organization’s reputation during a crisis. Not knowing the difference between the right way and the wrong way to create a crisis media response can spell doom for unprepared organizations. Our Crisis Media Response Training workshop is an information-packed one-hour training seminar designed to teach the appropriate way to craft a media statement or response during a crisis.
The Crisis Media Response Training class focuses on valuable and easy-to-use skills and tools required by those who must interact with the media during an initial crisis response. This interactive training will empower participants with key concepts and proven training methodologies needed to quickly craft a response based on facts and action. These crucial training skills can be utilized by multiple parties, regardless of their role in dealing with the media during a crisis. Even when a crisis is the result of potential negligence, human error or other fault on the part of an organization, providing the appropriate response can go a long way towards ensuring that an organization’s reputation is not irreparably harmed. Discussions and training overviews on handling presentations, press conferences, media events and question and answer session are utilized to provide crisis media participants with crisis training skill learning opportunities. Written exercises enable participants to practice writing a response or a media statement that might be used during a crisis. Group discussions and feedback from a training instructor allow participants to share experiences and crisis suggestions. Training modules, application activities, written exercises and other training activities are used to facilitate learning in this crisis media training workshop.
Crisis Media Response Training (One Hour) workshop participants will learn to:
- Understand the issues that must be confronted during a crisis
- Deal with anger and the emotions of crowds, print media and broadcast media
- Thoroughly inform the media during a crisis via a well-crafted response
- Protect a company’s image and credibility when conveying crisis information
- Determine and fulfill media needs and adjust to attitudes
- Use training skills to build visual aids and other media to reinforce a message
- Satisfy the media’s requirements during a crisis while maintaining consistency
- Present accurate updates without appearing to withhold information
- Plan a crisis media response and build a statement for use with the media
- Maintain composure under the most challenging situations
- Keep from assigning blame or accepting fault during the early stages of a crisis
Contact us for more
information on this
seminar including
pricing and scheduling.
email: information@crisistraining.net phone: 713-627-7700