Chances are incredibly high that your company is going to experience a crisis of some kind in the next 5 years. It's how you handle that crisis with the media which will likely determine whether that crisis builds or seriously damages your company. That's why it is vital that you develop a crisis communications and crisis training management plan that prepares you in advance for this eventuality.

In preparing this crisis training plan, keep in mind that this crisis may allow you to continue business as normal, or it may result in a crisis training situation where you aren't able to get access to the tools you normally use to do your job (natural disaster, lockout, etc.) so your crisis training communications kit needs to provide the capability for you to provide the appearance of normality even in the most abnormal situations.

Thus it's important for your crisis training communications kit to not only be duplicated in some offsite location, but to also include information, disks, graphics, computer files, photos, etc. that are normally readily at your fingertips in your office. Here's a starter list of seven items that should be included in any crisis training communications kit:

1. A list of the members of the crisis training management team, which should include, at minimum, the CEO, a trusted assistant/top manager from the CEO's office, heads of each department, public relations and marketing team members, legal and security. In case of actual crisis, this crisis training team will be focused down to the group applicable to that specific crisis.

2. Contact information for key officers, spokespeople, and crisis training management team members including company and personal phone numbers, email addresses, cell numbers, pagers, faxes, instant message handles, addresses, even spouse's cell numbers.

3. Fact sheets on the company, each division, each physical location, and each product offered. These should be in camera-ready condition, plus available on a disk in a generally-accepted word processor format (Microsoft Word) so they can be revised and printed out if necessary on a computer external to your facilities. Photos should also be included.

4. Profiles and biographies for each key crisis training manager in your company, again in camera-ready condition and on disk.

5. Copies of your company, division and product logos, your press release format and the scanned in signature of your CEO on disk in a format that works on your internal word processing program (plus one in Microsoft Word in case you have to work on a computer that isn't tied to your network.)

6. Pre-written scripts answering key crisis training questions that you have generated through your crisis scenario analysis. Included in these scripts should be the words you use to say "we don't have that information yet, but will let you know as soon as it becomes available."

7. Crisis training contact information for each of your key media contacts both locally, nationally, and if appropriate, key financial press and analysts. Contact information for your appropriate political, regulatory, and union leaders should also be included. Don't be afraid to go overboard here - if you have a large chemical release, your CEO will probably want to call not only the Mayor, but the Governor and congressional representatives.

We strongly recommend that you assemble this crisis training kit shortly. It will be one of the best insurance policies that you can have on hand once a crisis begins.

Source: Don Crowther link

Related: Crisis Training