Energy Industry Crisis Media Communications Training

Energy Industry Crisis Media Training

Current trends in the way news, events and other crisis situations are covered have forced energy companies to reevaluate the way they handle an energy industry crisis. When an energy industry crisis occurs, media relations professionals quickly find out that some members of the media, environmental groups and other special interest groups are quick to place blame and point fingers before all relevant facts have been uncovered. These situations only serve to exacerbate a crisis and unfairly shape public opinion before the truth can be discerned. Energy companies who fail to act quickly and appropriately when a crisis occurs are destined to fall victim to negative reactions. If approached properly, an energy company can mitigate the damage from a crisis by handling media relations in a manner that fills the media’s and public’s needs. This can even be done when a crisis is due to human error or mechanical failure. Our two-day Energy Industry Crisis Media Training workshop provides company officials, spokesmen, clean-up crews, investigators and other involved professionals with the ability to effectively and calmly deal with an energy crisis situation with the media and the public.

The Energy Industry Crisis Media Training workshop focuses on valuable skills and tools required by those who must interact with the media during an energy crisis, regardless of the cause, scope or environmental damage involved. This highly interactive and information-packed crisis media training seminar will empower participants with key concepts and proven training methodologies needed to tactfully communicate and inform the public and media. These crucial training skills can be utilized by multiple parties, regardless of their role in dealing with the media during an energy industry crisis. Even when a crisis is the result of potential negligence on the part of an energy company, using the appropriate approach can go a long way towards ensuring that a company’s reputation is not irreparably harmed. Multiple simulated presentations, press conferences, media events and question and answer training situations are utilized to provide crisis media participants with crisis training skills practice. Individualized coaching sessions are designed to deliver one-on-one feedback and skills guidance from a training instructor. Training modules, application exercises, personal assessments, role plays and other training activities are used to facilitate learning in this crisis media training workshop.

Energy Industry Crisis Media Training program participants will learn to:

Cope with an energy crisis that involves prolonged environmental damage
Understand the issues faced during an energy industry crisis
Deal with anger and the emotions of crowds, print media and broadcast media
Thoroughly inform the media during a crisis
Protect a company’s image and credibility when conveying crisis information
Determine and fulfill media needs and adjust to attitudes
Utilize training skills to overcome nervousness during a high pressure crisis
Use visual aids and other media to reinforce a message
Conduct face-to-face and telephone media interviews during a crisis
Satisfy the media’s requirements during a crisis while maintaining consistency
Present accurate updates without appearing to withhold information
Plan a crisis media presentation and build a statement for use with the media
Maintain control under the most challenging situations
Keep from assigning blame or accepting fault during the early stages of a crisis