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Energy Industry
Crisis Media Training |
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Current trends in the
way news, events and other crisis situations are covered
have forced energy companies to reevaluate the way they
handle an energy industry crisis. When an energy
industry crisis occurs, media relations professionals
quickly find out that some members of the media,
environmental groups and other special interest groups
are quick to place blame and point fingers before all
relevant facts have been uncovered. These situations
only serve to exacerbate a crisis and unfairly shape
public opinion before the truth can be discerned. Energy
companies who fail to act quickly and appropriately when
a crisis occurs are destined to fall victim to negative
reactions. If approached properly, an energy company can
mitigate the damage from a crisis by handling media
relations in a manner that fills the media’s and
public’s needs. This can even be done when a crisis is
due to human error or mechanical failure. Our two-day
Energy Industry Crisis Media Training workshop provides
company officials, spokesmen, clean-up crews,
investigators and other involved professionals with the
ability to effectively and calmly deal with an energy
crisis situation with the media and the public.
The Energy Industry Crisis Media Training workshop
focuses on valuable skills and tools required by those
who must interact with the media during an energy
crisis, regardless of the cause, scope or environmental
damage involved. This highly interactive and
information-packed crisis media training seminar will
empower participants with key concepts and proven
training methodologies needed to tactfully communicate
and inform the public and media. These crucial training
skills can be utilized by multiple parties, regardless
of their role in dealing with the media during an energy
industry crisis. Even when a crisis is the result of
potential negligence on the part of an energy company,
using the appropriate approach can go a long way towards
ensuring that a company’s reputation is not
irreparably harmed. Multiple simulated presentations,
press conferences, media events and question and answer
training situations are utilized to provide crisis media
participants with crisis training skills practice.
Individualized coaching sessions are designed to deliver
one-on-one feedback and skills guidance from a training
instructor. Training modules, application exercises,
personal assessments, role plays and other training
activities are used to facilitate learning in this
crisis media training workshop.
Energy Industry Crisis Media Training program
participants will learn to:
 | Cope with an energy crisis that involves prolonged
environmental damage |
| Understand the issues faced during an energy
industry crisis |
| Deal with anger and the emotions of crowds, print
media and broadcast media |
| Thoroughly inform the media during a crisis |
| Protect a company’s image and credibility when
conveying crisis information |
| Determine and fulfill media needs and adjust to
attitudes |
| Utilize training skills to overcome nervousness
during a high pressure crisis |
| Use visual aids and other media to reinforce a
message |
| Conduct face-to-face and telephone media
interviews during a crisis |
| Satisfy the media’s requirements during a crisis
while maintaining consistency |
| Present accurate updates without appearing to
withhold information |
| Plan a crisis media presentation and build a
statement for use with the media |
| Maintain control under the most challenging
situations |
| Keep from assigning blame or accepting fault
during the early stages of a crisis |
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