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Environmental
Crisis Media Training |
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Dealing with a crisis
is never easy, particularly when a crisis situation or
catastrophe is the direct result of an environmental
disaster. In some cases, an environmental crisis is the
result of a natural occurrence. An example is the 1980s
eruption of Mt. St. Helen’s, a natural disaster that
led to many lost lives and the destruction of lush
forestland and untamed wilderness. In other cases, an
environmental crisis is the result of a man-made
occurrence. The Chernobyl incident in Russia caused
massive amounts of lethal radiation to wreak havoc on
the people and fauna of the region. Regardless of the
cause of a crisis, organizations must utilize key crisis
media relations skills to overcome the tension and
emotional distress prevalent during such situations.
Given that the environment has become such a hot topic
over the past few years, handling the media effectively
during a crisis is particularly important. Our
Environmental Crisis Media Training is a comprehensive,
two-day workshop focused on effective communication
skills and the ability to manage a successful
interaction with the media.
Environmental Crisis Media Training workshop focuses
on empowering public relations professionals,
executives, environmental compliance teams and
designated corporate or organization spokesmen with the
tools and skills required to successfully communicate
with members of the media during an environmental
crisis. These crucial skills can be utilized by multiple
organizations, regardless of their role in dealing with
the media during a crisis. Local and federal government
agencies can utilize the skills in this training
workshop to communicate with the media and discuss their
role in helping to manage environmental disaster-related
situations. The skills we teach can also be used by
corporations who must answer to hostile crowds,
inquisitive media members and other parties when an
environmental crisis may have been the result of human
error or an industrial malfunction. Multiple
presentations are utilized to provide participants with
crisis media skill practice. One-on-one coaching
sessions provide personalized feedback from a training
instructor. Particular environmental issues and crisis
media messages that must be conveyed during a crisis are
also discussed. Time is spent working on training
modules, application exercises, question and answer
sessions and other activities to reinforce the learning
process in this crisis media workshop.
Environmental Crisis Media Training program
participants will learn to:
 | Understand the issues faced during an
environmental crisis |
| Deal with the emotions of angry crowds, hostile
print media and broadcast media |
| Properly interact with the media during a crisis |
| Enhance image and credibility when conveying
environmental crisis information |
| Eliminate distracting mannerisms that make take
away from a message |
| Determine media attitudes and needs |
| Overcome nervousness and anxiety |
| Use visual aids and other media to reinforce their
message |
| Conduct face-to-face media interviews during a
crisis |
| Satisfy the media’s needs during a crisis while
focusing on a message |
| Present accurate information without appearing
misinformed |
| Plan a crisis media presentation |
| Appear knowledgeable and calm under the pressure
that results from a crisis |
| Maintain control under the most challenging
situations |
| Build a statement for use when working with the
media |
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